Kelly Lowe

Questioner
DISC Type : c

National Marketing Manager at Columbus Coffee

New Zealand

Overview

Kelly has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Kelly has no verified topics they care about

Media Appearances

Kelly has no verified media appearances

Work History

3-2021
National Marketing Manager at Columbus Coffee
12-2015 - 3-2020
Marketing & Communications Manager at Laser Group Services Ltd
10-2013 - 12-2015
Marketing Manager at Scentre Group (Owner and Operator of Westfield in Aus and NZ)
7-2006 - 10-2013
Marketing & Communications Manager at Giltrap City Toyota
10-2005 - 7-2006
Marketing Support at Giltrap City Toyota

Education

1-2022 - 7-2022
Search Engine Optimisation (SEO) from Unitec
2013 - 2013
Certificate in Marketing Management from Marketing Association

More Information

Social Presence :

Prographics :

Exp : 21 Location : New Zealand Job Level : Middle Designation : National Marketing Manager at Columbus Coffee
URL has been copied!

Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kelly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kelly take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kelly

Personality Compatibility


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