Kelly Marie Kantrowitz

Pioneer
DISC Type : isd

Freelance Senior Copywriter at The Authors Guild

White Plains, New York, United States

Overview

Kelly is a versatile copywriter and brand builder who excels at creating compelling content that elevates brands. She holds a Bachelor of Arts from Ithaca College and a Property and Casualty Insurance License. People often describe her as energetic, smart, talented, and inventive, with a proven ability to drive significant business growth.

Outside of her direct marketing work, Kelly has a keen interest in high-level business trends and current events, following publications like Harvard Business Review and TIME. She also demonstrates a deeper passion for analyzing how narratives are constructed and shared across different forms of media.

In a previous role, her marketing strategies increased website traffic by over 1250%.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Brand Storytelling
Her work focuses on "bending and twisting words into compelling copy that transforms minds and elevates brands, concepts, and ideas. "
Growth Marketing
At a previous company, she boosted lead generation by 127% and increased website traffic by over 1250% through integrated online marketing strategies.
Email Campaign Optimization
She has successfully executed A/B testing for email campaigns, which increased click rates from 3% to 14% in a prior role.

Media Appearances

Kelly has no verified media appearances

Work History

Freelance Senior Copywriter at The Authors Guild
12-2016 - 6-2019
Director of Marketing and Communications at HumanEdge
1-2016 - 12-2016
Talent Acquisition Specialist at Strategies for Wealth
6-2014 - 1-2016
Account Executive at Indeed.com
6-2010 - 6-2014
Commercial Lines Technical Underwriter, Licensed Property and Casualty Insurance Broker at Keevily Spero Whitelaw, Inc

Education

2006 - 2010
Bachelor of Arts (B.A.) from Ithaca College

More Information

Social Presence :

Prographics :

Exp : 9 Location : White Plains, New York, United States Job Level : N/A Designation : Freelance Senior Copywriter at The Authors Guild
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Insights For Selling To Kelly Marie

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly Marie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kelly Marie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kelly Marie move?

  • They are generally fast movers and can take quick decisions
  • Can Kelly Marie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kelly Marie

Personality Compatibility


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