Kelly Martin in

Kelly Martin

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Tinberg Business for a Better World University Professor and Professor of Marketing at Colorado State University College of Business
📍 Fort Collins, Colorado, United States

Kelly Martin is the Tinberg Business for a Better World University Professor and Professor of Marketing at Colorado State University. An award-winning researcher with a PhD from Washington State University, her work focuses on the intersection of marketing ethics and firm strategy, particularly concerning consumer data privacy and financial well-being.

Her professional passion is rooted in protecting vulnerable populations, a drive that began during her early career in the assisted-living industry and continues to inspire her research and teaching. She is dedicated to mentoring students in programs like the Global Social and Sustainable Enterprise MBA to encourage ethical business practices.

She was the first professor from Colorado State Universitys College of Business to receive the Monfort Professorship, one of the universitys highest honors for young faculty.

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Experience
12 Years
Current Role
Tinberg Business for a Better World University Professor and Professor of Marketing
Location
Fort Collins, Colorado, United States
Personality Overview

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Priorities

Topics Kelly cares about

Consumer Data Privacy
Her primary research area, she co-authored "The Intelligent Marketer's Guide to Data Privacy" and frequently publishes on the topic.
Marketing Ethics
Her work is centered on the marketing ethics-firm strategy interface, influenced by her early career experiences in the assisted-living industry.
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Career

Work history

8-2022
Tinberg Business for a Better World University Professor and Professor of Marketing
Colorado State University College of Business
7-2019 - 8-2022
Professor of Marketing & Dean's Distinguished Research Fellow
Colorado State University College of Business
7-2013 - 6-2019
Associate Professor of Marketing
Colorado State University College of Business
In the press

Media appearances

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Education
1995 - 1999
Bachelor's of Business Administration
Gonzaga University
2003 - 2007
Doctor of Philosophy - PhD
WSU Carson College of Business
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Behavioral profile

DISC profile (public)

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