Andrés Porras Acosta

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DISC Type : Sc

Telcos Marketing Specialist - Latin America, Caribbean & Canada at Fortinet

Bogota, D.C., Capital District, Colombia

Overview

Andrés Porras Acosta is a marketing specialist at Fortinet, focusing on the telecommunications sector in Latin America, the Caribbean, and Canada. He leverages his dual masters degrees and an MBA to implement digital strategies and manage budgets. His expertise includes a sales certification in SASE, reflecting a deep knowledge of modern cybersecurity solutions.

He has a deep passion for understanding human behavior, focusing on gaining detailed insights into consumer motivations and emotions to craft high-impact marketing strategies tailored to specific company needs.

He combines strategic vision with leadership skills and cultural adaptability to manage marketing for the diverse Telco markets of Latin America, the Caribbean, and Canada.

Personality Overview

Deliberate

Analytical & Cautious

Not Very Vocal

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Cybersecurity for Telcos
His current role is entirely focused on marketing advanced cybersecurity solutions, like SASE, to the telecommunications industry.
LATAM Marketing
Specializes in creating and implementing digital marketing strategies for the unique and diverse markets of Latin America and the Caribbean.
Consumer Behavior
Expresses a deep passion for understanding consumer motivations and emotions to build more effective and insightful marketing campaigns.

Media Appearances

Andrés has no verified media appearances

Work History

1-2024
Telcos Marketing Specialist - Latin America, Caribbean & Canada at Fortinet
11-2022 - 12-2023
Telcos Marketing Specialist - Latin America & Caribbean at Fortinet
10-2021 - 11-2022
Service Provider Account Manager - Andean region at Avaya
11-2020 - 11-2022
Service Provider Account Manager at Avaya
10-2019 - 11-2020
Channel Cloud Specialist at Avaya

Education

2017 - 2018
Master en administración y dirección de empresas from Universidad Rey Juan Carlos
2018 - 2019
Master en Marketing y Dirección Comercial from EUDE Business School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bogota, D.C., Capital District, Colombia Job Level : Junior Designation : Telcos Marketing Specialist - Latin America, Caribbean & Canada at Fortinet
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Insights For Selling To Andrés

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrés is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Andrés

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Andrés move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Andrés take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Andrés

Personality Compatibility


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