Kelly May

Pioneer
DISC Type : ids

Founder at The Mindset Shift Lab™

Toronto, Ontario, Canada

Overview

Kelly May is the Founder of The Mindset Shift Lab™, a cognitive performance company for senior leaders and elite athletes. She is also the Chief of Staff at PEO Leadership. Her work focuses on designing science-based performance systems that address the automatic patterns that drive execution under high pressure, drawing on her deep experience with high-consequence environments.

Outside of her primary roles, Kelly is a certified clinical hypnotherapist and the founder of Luminari Hypnotherapy. This venture specializes in protocols for elite athletes to enhance mental clarity and emotional regulation. She was also the co-owner of Greg May Hair Architects, a studio salon in Torontos Yorkville neighborhood. She is married and has three sons.

Unique fact: Kelly combines her expertise in cognitive performance with a background as a certified clinical hypnotherapist, creating specialized protocols for elite athletes.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Cognitive Performance
Her company, The Mindset Shift Lab™, designs systems to improve how leaders and athletes think, decide, and execute under pressure by targeting automatic cognitive patterns.
Leadership Development
As Chief of Staff for PEO Leadership, she supports a community of CEOs and executives, focusing on the challenges and complexities of high-level leadership.
High-Stakes Execution
Her work is tailored for professionals in high-consequence environments, aiming to ensure their execution in critical moments is as clean as it is during preparation.

Media Appearances

Kelly has no verified media appearances

Work History

2-2026
Founder at The Mindset Shift Lab™
8-2024
Founder & Hypnotherapist at Luminari Hypnotherapy
3-2021
Chief Of Staff at PEO Leadership
2-2019
Executive Assistant To The President at PEO Leadership
8-2016 - 10-2018
Executive Assistant to Managing Director and Regional Leader, Latin America/Canada at Russell Reynolds Associates

Education

Education details unavailable from Mary Ward Catholic High School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Founder at The Mindset Shift Lab™
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kelly

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They are generally fast movers and can take quick decisions
  • Can Kelly take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kelly

Personality Compatibility


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