Kelly May in

Kelly May

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Founder at The Mindset Shift Lab™
📍 Toronto, Ontario, Canada

Kelly May is the Founder of The Mindset Shift Lab™, a cognitive performance company for senior leaders and elite athletes. She is also the Chief of Staff at PEO Leadership. Her work focuses on designing science-based performance systems that address the automatic patterns that drive execution under high pressure, drawing on her deep experience with high-consequence environments.

Outside of her primary roles, Kelly is a certified clinical hypnotherapist and the founder of Luminari Hypnotherapy. This venture specializes in protocols for elite athletes to enhance mental clarity and emotional regulation. She was also the co-owner of Greg May Hair Architects, a studio salon in Torontos Yorkville neighborhood. She is married and has three sons.

Unique fact: Kelly combines her expertise in cognitive performance with a background as a certified clinical hypnotherapist, creating specialized protocols for elite athletes.

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Experience
30 Years
Current Role
Founder
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How Kelly shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Kelly cares about

Cognitive Performance
Her company, The Mindset Shift Lab™, designs systems to improve how leaders and athletes think, decide, and execute under pressure by targeting automatic cognitive patterns.
Leadership Development
As Chief of Staff for PEO Leadership, she supports a community of CEOs and executives, focusing on the challenges and complexities of high-level leadership.
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Career

Work history

2-2026
Founder
The Mindset Shift Lab™
8-2024
Founder & Hypnotherapist
Luminari Hypnotherapy
3-2021
Chief Of Staff
PEO Leadership
2-2019
Executive Assistant To The President
PEO Leadership
8-2016 - 10-2018
Executive Assistant to Managing Director and Regional Leader, Latin America/Canada
Russell Reynolds Associates
In the press

Media appearances

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Education
Education details unavailable
Mary Ward Catholic High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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