Kelly May in

Kelly May

Pioneer · DISC type ids
Founder at The Mindset Shift Lab™
📍 Toronto, Ontario, Canada

Kelly May is the Founder of The Mindset Shift Lab™, a cognitive performance company for senior leaders and elite athletes. She is also the Chief of Staff at PEO Leadership. Her work focuses on designing science-based performance systems that address the automatic patterns that drive execution under high pressure, drawing on her deep experience with high-consequence environments.

Outside of her primary roles, Kelly is a certified clinical hypnotherapist and the founder of Luminari Hypnotherapy. This venture specializes in protocols for elite athletes to enhance mental clarity and emotional regulation. She was also the co-owner of Greg May Hair Architects, a studio salon in Torontos Yorkville neighborhood. She is married and has three sons.

Unique fact: Kelly combines her expertise in cognitive performance with a background as a certified clinical hypnotherapist, creating specialized protocols for elite athletes.

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Experience
30 Years
Current Role
Founder
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How Kelly shows up

Decisive But Friendly
Friendly But Fast
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Kelly cares about

Cognitive Performance
Her company, The Mindset Shift Lab™, designs systems to improve how leaders and athletes think, decide, and execute under pressure by targeting automatic cognitive patterns.
Leadership Development
As Chief of Staff for PEO Leadership, she supports a community of CEOs and executives, focusing on the challenges and complexities of high-level leadership.
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Career

Work history

2-2026
Founder
The Mindset Shift Lab™
8-2024
Founder & Hypnotherapist
Luminari Hypnotherapy
3-2021
Chief Of Staff
PEO Leadership
2-2019
Executive Assistant To The President
PEO Leadership
8-2016 - 10-2018
Executive Assistant to Managing Director and Regional Leader, Latin America/Canada
Russell Reynolds Associates
In the press

Media appearances

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Education
Education details unavailable
Mary Ward Catholic High School
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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