Kelly Okun

Critic
DISC Type : C

Founder & CEO at Fairway to Green

Washington, District of Columbia, United States

Overview

Kelly Okun is a former professional golfer and the Founder and CEO of Fairway to Green, an equitable sports media company. Leveraging her Darden MBA and marketing expertise from Buffalo Groupe, she is dedicated to increasing the visibility, funding, and participation in womens sports to cultivate future female leaders. She was also named to the inaugural William & Mary 40 Under 40 class.

Outside of her entrepreneurial ventures, Kellys life revolves around golf. She is the president of the Darden Golf Club, where she significantly increased female membership, and previously volunteered with the First Tee. She has also blogged about her experiences with Celiac Disease to raise awareness and enjoys hiking and photography.

Interesting fact: Kelly began her career with a five-year internship at Nicklaus Companies while she was still in high school.

Personality Overview

ROI Driven

Negotiator

Precise

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions.

Topics They Care About

Advancing Women's Sports
Her company, Fairway to Green, is mission-driven to increase visibility, funding, and participation for female athletes, aiming to develop more women leaders.
Entrepreneurship
As a founder, she attended UVA Darden specifically to leverage its entrepreneurial resources and won the Kathryne Carr Award for Entrepreneurial Excellence.
The Game of Golf
A former professional who competed globally, she now hosts podcasts, serves as President of the Darden Golf Club, and creates content centered around the sport.

Media Appearances

Going Pro With Kelly O.. Featured in Fairway to Green

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Okun, GalwayPlus Launch 'The Sports Umbrella' Podcast. Featured in Fairway to Green

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From Pro Golfer to Entrepreneur: Kelly Okun's Mission to Transform Women's Sports. Featured in University of Virginia Darden School of Business

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Work History

4-2024
Founder & CEO at Fairway to Green
6-2023 - 5-2025
MBA Candidate at University of Virginia Darden School of Business
3-2022 - 6-2023
Manager, Search & Content at Buffalo Agency
3-2021 - 3-2022
Senior Associate at Buffalo Agency
1-2020 - 3-2021
Associate at Buffalo Agency

Education

6-2023 - 5-2025
Master of Business Administration - MBA from University of Virginia Darden School of Business
2011 - 2015
Bachelor of Business Administration (BBA) from William & Mary

More Information

Social Presence :

Prographics :

Exp : 15 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Founder & CEO at Fairway to Green
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Kelly

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kelly take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kelly

Personality Compatibility


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