Kelly Totte Barrett

Inquirer
DISC Type : cd

Director of Product Marketing at MetLife

New York City Metropolitan Area, United States

Overview

Kelly Totte Barrett is a marketing executive specializing in the insurance and financial services industry. She excels at using data and customer insights to drive multi-channel campaigns that boost acquisition and loyalty. A graduate of Yale University, she also holds Chartered Life Underwriter® and Chartered Financial Consultant® designations.

She is recognized for leading teams through transformation and has experience in marketing, customer experience, operations, product management, and analytics at companies like USAA, MetLife, and Guardian Life.

Unique fact: Kelly has deep expertise in both marketing and financial planning, holding both the CLU® and ChFC® professional designations.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Customer Experience Strategy
She has led customer experience transformations, implementing CRM capabilities and using Voice of Customer (VOC) measurement to inform strategy at Guardian Life and State Farm.
Data-Driven Marketing
Passionate about turning insights into action, she has integrated data and technology solutions to deliver enhanced customer engagement and achieve business outcomes.
Omni-Channel Campaigns
At USAA, she was responsible for translating business strategy into go-to-market plans and executing omni-channel campaigns across various distribution channels.

Media Appearances

Kelly has no verified media appearances

Work History

8-2024
Director of Product Marketing at MetLife
1-2022 - 8-2024
Executive Director, Marketing and Brand Management at USAA
9-2018 - 1-2022
2nd Vice President, Digital Marketing & Consumer Experience at Guardian Life
5-2014 - 7-2018
Director, Strategic Resources - Customer Experience Insights & Data Analytics at State Farm
3-2013 - 5-2014
Communication & Integration Manager, Strategic Resources at State Farm

Education

Bachelor of Arts - BA from Yale University
3-2021 - 6-2021
Executive Education from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 27 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Product Marketing at MetLife
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Kelly

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • Their decision making speed is somewhere in the middle.
  • Can Kelly take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Kelly

Personality Compatibility


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