Kelly Totte Barrett in

Kelly Totte Barrett

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Director of Product Marketing at MetLife
📍 New York City Metropolitan Area, United States

Kelly Totte Barrett is a marketing executive specializing in the insurance and financial services industry. She excels at using data and customer insights to drive multi-channel campaigns that boost acquisition and loyalty. A graduate of Yale University, she also holds Chartered Life Underwriter® and Chartered Financial Consultant® designations.

She is recognized for leading teams through transformation and has experience in marketing, customer experience, operations, product management, and analytics at companies like USAA, MetLife, and Guardian Life.

Unique fact: Kelly has deep expertise in both marketing and financial planning, holding both the CLU® and ChFC® professional designations.

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Experience
27 Years
Current Role
Director of Product Marketing
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Kelly cares about

Customer Experience Strategy
She has led customer experience transformations, implementing CRM capabilities and using Voice of Customer (VOC) measurement to inform strategy at Guardian Life and State Farm.
Data-Driven Marketing
Passionate about turning insights into action, she has integrated data and technology solutions to deliver enhanced customer engagement and achieve business outcomes.
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Career

Work history

8-2024
Director of Product Marketing
MetLife
1-2022 - 8-2024
Executive Director, Marketing and Brand Management
USAA
9-2018 - 1-2022
2nd Vice President, Digital Marketing & Consumer Experience
Guardian Life
5-2014 - 7-2018
Director, Strategic Resources - Customer Experience Insights & Data Analytics
State Farm
3-2013 - 5-2014
Communication & Integration Manager, Strategic Resources
State Farm
In the press

Media appearances

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Education
Bachelor of Arts - BA
Yale University
3-2021 - 6-2021
Executive Education
Northwestern University - Kellogg School of Management
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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