Kelsey-Lee is a strategic brand development leader with over 15 years of international experience building global brands at companies like Tetra Pak, Sony, and Havas. A Florida State University graduate, she excels in driving brand identity, creative storytelling, and managing high-performing teams. Colleagues describe her as a "natural leader" with a "gift for storytelling".
Describing herself as curious and adventurous, her career reflects a deep interest in understanding consumer motivations. This is shown by her focus on consumer insights at Sony and her interest in major consumer-facing companies like The Walt Disney Company and Target.
She recently led the development of a significant brand film for Tetra Pak, a project designed to communicate the companys core purpose and story.
Read the full overview →They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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