Kelsey-Lee Steffensen

Observer
DISC Type : ci

Director Of Brand Management at Tetra Pak

Malmo, Skåne County, Sweden

Overview

Kelsey-Lee is a strategic brand development leader with over 15 years of international experience building global brands at companies like Tetra Pak, Sony, and Havas. A Florida State University graduate, she excels in driving brand identity, creative storytelling, and managing high-performing teams. Colleagues describe her as a "natural leader" with a "gift for storytelling".

Describing herself as curious and adventurous, her career reflects a deep interest in understanding consumer motivations. This is shown by her focus on consumer insights at Sony and her interest in major consumer-facing companies like The Walt Disney Company and Target.

She recently led the development of a significant brand film for Tetra Pak, a project designed to communicate the companys core purpose and story.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Global Brand Strategy
Her entire career, from Havas to Sony and now Tetra Pak, has focused on developing and activating brand strategies for major global companies.
Creative Storytelling
Highlighted as a core skill by colleagues and demonstrated by her recent leadership on a brand film project to tell Tetra Pak's story.
Consumer Insights
At Sony, she was responsible for integrating consumer insights and shopper journey analysis into the marketing strategies for major product categories.

Media Appearances

Kelsey-Lee has no verified media appearances

Work History

7-2018
Director Of Brand Management at Tetra Pak
5-2017
Director Content Marketing and Brand Management at Tetra Pak
8-2015
Social Media Manager at Tetra Pak
11-2012 - 10-2014
Customer Insight Lead at Sony Nordic
11-2009 - 6-2012
Senior Strategist at Havas Worldwide

Education

Bachelor's Degree from Florida State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Malmo, Skåne County, Sweden Job Level : Mid-senior Designation : Director Of Brand Management at Tetra Pak
URL has been copied!

Insights For Selling To Kelsey-Lee

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelsey-Lee is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kelsey-Lee

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kelsey-Lee move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kelsey-Lee take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kelsey-Lee

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.