Kelsey-Lee Steffensen in

Kelsey-Lee Steffensen

Observer · DISC type ci
Director Of Brand Management at Tetra Pak
📍 Malmo, Skåne County, Sweden

Kelsey-Lee is a strategic brand development leader with over 15 years of international experience building global brands at companies like Tetra Pak, Sony, and Havas. A Florida State University graduate, she excels in driving brand identity, creative storytelling, and managing high-performing teams. Colleagues describe her as a "natural leader" with a "gift for storytelling".

Describing herself as curious and adventurous, her career reflects a deep interest in understanding consumer motivations. This is shown by her focus on consumer insights at Sony and her interest in major consumer-facing companies like The Walt Disney Company and Target.

She recently led the development of a significant brand film for Tetra Pak, a project designed to communicate the companys core purpose and story.

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Experience
16 Years
Current Role
Director Of Brand Management
Job Level
Mid-senior
Location
Malmo, Skåne County, Sweden
Personality Overview

How Kelsey-Lee shows up

Example Seeker
Assertive
Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Priorities

Topics Kelsey-Lee cares about

Global Brand Strategy
Her entire career, from Havas to Sony and now Tetra Pak, has focused on developing and activating brand strategies for major global companies.
Creative Storytelling
Highlighted as a core skill by colleagues and demonstrated by her recent leadership on a brand film project to tell Tetra Pak's story.
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Career

Work history

7-2018
Director Of Brand Management
Tetra Pak
5-2017
Director Content Marketing and Brand Management
Tetra Pak
8-2015
Social Media Manager
Tetra Pak
11-2012 - 10-2014
Customer Insight Lead
Sony Nordic
11-2009 - 6-2012
Senior Strategist
Havas Worldwide
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's Degree
Florida State University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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