Kelsey Murphy-Duty

Wildcard
DISC Type : sic

Marketing Manager at Safe Catch

Jackson, Missouri, United States

Overview

Kelsey is an integrated marketing manager at Safe Catch, specializing in brand building for the CPG and wellness industry. She focuses on social media, influencer strategy, and sustainability, leveraging her Communications Journalism degree from Arkansas State University. People commend her "infectious positive attitude" and deep knowledge of digital marketing strategy.

Outside of her marketing career, Kelsey is a passionate entrepreneur and fitness professional. She co-owns a local spray tanning studio and is a certified instructor, teaching group fitness, yoga, and barre classes. Her personal pursuits are deeply rooted in building strong communities and promoting wellness.

A multi-certified fitness instructor, Kelsey holds certifications in Barre Above and Les Mills BodyBalance, reflecting a deep commitment to her wellness-focused side ventures.

Personality Overview

Requires Proof

ROI Driven

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

CPG Brand Building
As Marketing Manager for Safe Catch, she specializes in bringing CPG and wellness brands to life through strategic campaigns and mission-driven storytelling.
Influencer Strategy
A core part of her marketing expertise involves creating and managing impactful influencer and affiliate campaigns to drive brand growth and conversion.
Community Wellness
She actively builds communities through her work as a group fitness, yoga, and barre instructor, embodying the wellness lifestyle she markets professionally.

Media Appearances

Kelsey has no verified media appearances

Work History

4-2021
Marketing Manager at Safe Catch
8-2024
Fitness Instructor at The Studio
8-2018
Group Fitness Instructor at Mercy Healthpoint Fitness
Digital Marketing Coordinator at Limbird Real Estate Group
Social Media & Creative Manager at Bergman Communications

Education

2009 - 2013
Communications Journalism from Arkansas State University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Jackson, Missouri, United States Job Level : Middle Designation : Marketing Manager at Safe Catch
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Insights For Selling To Kelsey

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelsey is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kelsey

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kelsey move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kelsey take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kelsey

Personality Compatibility


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