Kelsey Willis

Observer
DISC Type : ic

Senior Director, Insights at Anheuser-Busch

New York, New York, United States

Overview

Kelsey is a Senior Director of Insights at Anheuser-Busch with over a decade of experience in the beer industry, spanning sales, brand marketing, and strategy. A Certified Cicerone®, colleagues describe her as passionate, smart, and empowering.

Outside of her professional role, Kelsey is a self-described "beer lover. " She has a keen interest in Chinese culture, having studied at Fudan University and later managed a brand for AB InBev in Shanghai.

Unique fact: For a brand campaign in China, she once launched a promotion by turning the companys mascot into a video game character.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Beer Industry Trends
As an Insights Leader, her core focus is uncovering the consumer and market trends that will shape the future of beer and other beverages.
Brand Strategy
She has extensive experience building brands, having led strategy for Estrella Jalisco and managed the Boxing Cat Brewery brand in China.
Consumer Insights
Her role at Anheuser-Busch is centered on understanding consumer behavior to inform strategic decisions across the company's portfolio.

Media Appearances

Kelsey has no verified media appearances

Work History

1-2025
Senior Director, Insights at Anheuser-Busch
11-2022 - 1-2025
Director, Portfolio Strategy at Anheuser-Busch
1-2021 - 11-2022
Director, Estrella Jalisco - Brand Strategy & Comms at Anheuser-Busch
4-2020 - 1-2021
Senior Manager, Estrella Jalisco - Brand Innovation, Trade, & Experiential at Anheuser-Busch
3-2018 - 4-2020
Brand Manager, Boxing Cat Brewery at AB InBev

Education

2008 - 2012
Bachelor of Arts (BA) from The University of Tulsa
2011 - 2011
Contemporary Chinese Society and Language from Fudan University

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Senior Designation : Senior Director, Insights at Anheuser-Busch
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Insights For Selling To Kelsey

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelsey is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kelsey

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kelsey move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Kelsey take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kelsey

Personality Compatibility


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