Kelsey Willis in

Kelsey Willis

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Senior Director, Insights at Anheuser-Busch
📍 New York, New York, United States

Kelsey is a Senior Director of Insights at Anheuser-Busch with over a decade of experience in the beer industry, spanning sales, brand marketing, and strategy. A Certified Cicerone®, colleagues describe her as passionate, smart, and empowering.

Outside of her professional role, Kelsey is a self-described "beer lover. " She has a keen interest in Chinese culture, having studied at Fudan University and later managed a brand for AB InBev in Shanghai.

Unique fact: For a brand campaign in China, she once launched a promotion by turning the companys mascot into a video game character.

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Experience
18 Years
Current Role
Senior Director, Insights
Job Level
Senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Kelsey cares about

Beer Industry Trends
As an Insights Leader, her core focus is uncovering the consumer and market trends that will shape the future of beer and other beverages.
Brand Strategy
She has extensive experience building brands, having led strategy for Estrella Jalisco and managed the Boxing Cat Brewery brand in China.
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Career

Work history

1-2025
Senior Director, Insights
Anheuser-Busch
11-2022 - 1-2025
Director, Portfolio Strategy
Anheuser-Busch
1-2021 - 11-2022
Director, Estrella Jalisco - Brand Strategy & Comms
Anheuser-Busch
4-2020 - 1-2021
Senior Manager, Estrella Jalisco - Brand Innovation, Trade, & Experiential
Anheuser-Busch
3-2018 - 4-2020
Brand Manager, Boxing Cat Brewery
AB InBev
In the press

Media appearances

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Education
2008 - 2012
Bachelor of Arts (BA)
The University of Tulsa
2011 - 2011
Contemporary Chinese Society and Language
Fudan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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