Kelvin Wood

Questioner
DISC Type : c

Owner at Delta Air Systems

Waterloo, Ontario, Canada

Overview

Kelvin has been the owner of Delta Air Systems since 1992, having first joined in 1990 to lead its HVAC division. He has grown the company to over 40 professionals, maintaining a legacy of quality and integrity in residential heating and air conditioning. The business holds an A+ BBB rating.

He operates the company as a family business, with his daughter Jordan serving as the Operations Manager. An alumnus of East Carolina College, he demonstrated early community leadership as the Inter-Fraternity Councils Blood Drive Chairman. His interests include supporting the Canadian Armed Forces.

Kelvin successfully transformed a long-standing local venture into a family-run powerhouse in the Ontario HVAC industry.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Family Business Legacy
He runs Delta Air Systems as a family-owned and operated business, with his daughter Jordan Wood working alongside him as the Operations Manager.
Hybrid HVAC Systems
He recently highlighted a partnership focused on top-of-the-line hybrid HVAC systems, indicating a belief that they are the future of the industry.
Skilled Trades Training
His company meets the Ministry of Labour’s mechanic-to-apprenticeship ratios, showing a strong commitment to developing skilled craftspeople in his trade.

Media Appearances

Meet Jordan and Kelvin Wood, the father and daughter duo of Delta Air Systems. Featured in Facebook (Delta Air Systems)

See Now

Work History

6-1990
Owner at Delta Air Systems

Education

Kelvin has no verified education history

More Information

Social Presence :

Prographics :

Exp : 35 Location : Waterloo, Ontario, Canada Job Level : N/A Designation : Owner at Delta Air Systems
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Insights For Selling To Kelvin

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelvin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kelvin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kelvin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kelvin take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kelvin

Personality Compatibility


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