Ken Fernandez

Enthusiast
DISC Type : i

Director at Rabat American School

Rabat Metropolitan Area, Morocco

Overview

Ken Fernandez is the Director of Rabat American School, bringing extensive international leadership experience from roles in Singapore, Guatemala, Nepal, and India. He holds a Masters in Educational Leadership from Lehigh University and is committed to co-creating future-forward school designs with teachers and students. Colleagues describe him as enthusiastic and professional.

Originally from Rochester, New York, Kens career was inspired by his experience as a literacy volunteer. He is a founding member of Building Walls of Wisdom, a non-profit dedicated to establishing schools in underserved communities. To recharge, he enjoys cycling, gardening, and traveling with his wife.

As the grandson of Cuban immigrants, his passion for education began by volunteering as an ESOL teacher to give back to the program his grandparents used.

Personality Overview

Amiable & Agreeable

Optimistic

Non-Confrontational

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

International Education
His entire career has been dedicated to leadership roles in international schools across Morocco, Singapore, Guatemala, Nepal, and India.
Educational Access
He is a founding member and Director at the non-profit 'Building Walls of Wisdom, ' which constructs schools in impoverished communities.
Servant Leadership
He began his career as a volunteer and focuses on service, mentorship, and empowering students to become global citizens.

Media Appearances

Meet the New RAS Director – Welcome Ken Fernandez. Featured in Rabat American School (Facebook)

See Now

Work History

7-2025
Director at Rabat American School
7-2024 - 7-2025
Superintendent at XCL American Academy
7-2018 - 7-2024
Elementary Principal at Colegio Maya Guatemala
7-2014 - 7-2018
Elementary Principal at Lincoln School Kathmandu
7-2013 - 6-2014
Deputy Head of Primary at Oberoi International School

Education

4-2021 - 10-2022
Certificate in School Management and Leadership from Harvard Business School Online
2007 - 2010
Master of Education (M.Ed.) from Lehigh University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Rabat Metropolitan Area, Morocco Job Level : Mid-senior Designation : Director at Rabat American School
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Ken

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ken take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Ken

Personality Compatibility


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