Helen Goodchild

Observer
DISC Type : ic

Commercial Transformation and Capability Director at Carlsberg Britvic

Reading, England, United Kingdom

Overview

Helen is a director specializing in business operations, strategy, and transformation with extensive experience in the FMCG sector at companies like Carlsberg Britvic and Mars. She focuses on leading commercial strategy and S&OP to drive growth. Helen holds a postgraduate diploma from The Chartered Institute of Marketing.

She is a passionate advocate for gender equality, celebrating female role models and taking action to empower women in her industry. Helen values collaboration and enjoys exchanging insights on the latest industry trends with other leaders. She also holds a certification in inclusive leadership.

After 3.5 successful years leading two different teams and delivering great results, her chapter at Carlsberg Britvic is coming to a close.

Personality Overview

Example Seeker

Curious

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Commercial Transformation
Her most recent role focused on leading a 5-year commercial transformation strategy, and she recently attended an industry event discussing the latest solutions.
Leadership & Development
Emphasizes her privilege in leading "fantastic teams" and developing others. Her certification in inclusive leadership reinforces this focus.
AI in FMCG
Showed a keen interest in the future of her industry by recently joining a discussion with leaders on AI development and breaking down business silos.

Media Appearances

Carlsberg Britvic Celebrates Its Official Launch And Confirms Management Team. Featured in Kamcity

See Now

Work History

3-2025
Commercial Transformation and Capability Director at Carlsberg Britvic
11-2022 - 3-2025
Business Operations Director at Carlsberg Britvic
12-2020 - 11-2022
Demand Planning Operations Director at Mars
8-2019 - 12-2020
Head of Demand Planning at Mars
8-2017 - 8-2019
Account Director at Mars

Education

Bachelor’s Degree from Birmingham City University
Post graduate diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 24 Location : Reading, England, United Kingdom Job Level : Mid-senior Designation : Commercial Transformation and Capability Director at Carlsberg Britvic
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Insights For Selling To Helen

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Helen is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Helen

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Helen move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Helen take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Helen

Personality Compatibility


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