Ken Huffenus

Doer
DISC Type : sd

Director of Marketing, Hemostasis at Werfen

Bedford, Massachusetts, United States

Overview

Ken Huffenus is the Director of Worldwide Marketing for Hemostasis at Werfen, with a background in strategic marketing, M&A, and general management. He earned his MBA from Boston College and a BS from Rensselaer Polytechnic Institute, focusing on leveraging partnerships to meet customer needs in the medical diagnostics space.

Colleagues describe him as an impactful business partner who excels at building relationships and solving complex problems for customers. He is recognized as a top performer who has a keen understanding of the decision-making processes within different businesses and markets, consistently creating new business opportunities.

He is passionate about optimizing laboratory workflows through innovative hemostasis solutions.

Personality Overview

Long-term Focused

Results Focused

Fast-paced

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Hemostasis Solutions
As the worldwide marketing director for hemostasis at Werfen, he frequently posts about the company's latest solutions, like the ACL TOP 70 Series analyzers and HemoCell.
Lab Workflow Optimization
His focus is on transforming laboratory workflows. He highlights how Werfen's solutions create a fully optimized workflow dedicated to hemostasis, enhancing efficiency and trust for customers.
Customer-Centric Strategy
He is passionate about understanding customer needs and is described by peers as someone who thrives on solving the most complex problems for them.

Media Appearances

Ken has no verified media appearances

Work History

3-2021
Director of Marketing, Hemostasis at Werfen
1-2019 - 3-2021
Marketing Manager, IT Solutions at Instrumentation Laboratory, A Werfen Company
12-2016 - 1-2019
Group Product Manager at Instrumentation Laboratory, A Werfen Company
1-2015 - 12-2016
Product Manager at Instrumentation Laboratory, A Werfen Company
12-2012 - 1-2015
Marketing Manager at Danaher Corporation

Education

2008 - 2010
MBA from Boston College Carroll School of Management
1995 - 1998
BS from Rensselaer Polytechnic Institute

More Information

Social Presence :

Prographics :

Exp : 27 Location : Bedford, Massachusetts, United States Job Level : Mid-senior Designation : Director of Marketing, Hemostasis at Werfen
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ken

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ken take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ken

Personality Compatibility


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