Ken Lantz

Inspirer
DISC Type : id

EVP, Director Digital and Print Operations for Studio Rx in the IPG Health Network at Studio Rx in the IPG Health Network

New York, New York, United States

Overview

Ken is a veteran leader in advertising operations with nearly three decades of experience at IPG Health, specializing in managing profitable, process-driven print and digital production studios. A graduate of the Rochester Institute of Technology, he is recognized for his expertise in team building and maintaining creative integrity in fast-paced agency environments.

Outside of his executive roles, Ken is deeply committed to the advertising industrys advancement. He has served as a board member for the AAAAs Print Committee and the Advertising Production Club of NY, and was an Advisory Board Member for the NYU-SCPS Program, demonstrating a passion for shaping the industry.

Ken is a recipient of the prestigious APPY Award, recognizing him as the Advertising Production Person of the Year.

Personality Overview

Generous

Fast Adopter

Charming & Persuasive

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Print & Digital Production
His career spans decades managing high-volume print and digital studios for top advertising and health networks, focusing on quality, efficiency, and creative integrity.
Operational Leadership
He has a long history of managing multiple departments, creating new procedures, and ensuring proper staffing to drive profitability and uphold quality standards.
Healthcare Advertising
He possesses deep executional expertise from working with top-tier pharmaceutical and medical education clients at networks like IPG Health, FCB Health, and Havas Health.

Media Appearances

Ken has no verified media appearances

Work History

5-2022
EVP, Director Digital and Print Operations for Studio Rx in the IPG Health Network at Studio Rx in the IPG Health Network
7-2016 - 5-2022
SVP, Director of Digital and Print Studio Operations for FCB Health and Studio Rx at FCB Health Netw at FCB Health Network
11-2013 - 7-2016
Studio Manager at Ashfield Digital & Creative
5-2012 - 11-2013
Principal at KL Consulting Services
3-2011 - 2-2012
VP Director Agency Operations at Euro RSCG Life LMP (Havas Health)

Education

Bachelor of Science (B.S.) from Rochester Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 33 Location : New York, New York, United States Job Level : Leadership Designation : EVP, Director Digital and Print Operations for Studio Rx in the IPG Health Network at Studio Rx in the IPG Health Network
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Ken

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ken take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ken

Personality Compatibility


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