Ken MacFadyen

Inspirer
DISC Type : id

Vice President, Marketing & Communications at Audax Group

Holliston, Massachusetts, United States

Overview

Ken has no verified overview

Personality Overview

Generous

Charming & Persuasive

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Ken has no verified topics they care about

Media Appearances

Ken has no verified media appearances

Work History

9-2022
Vice President, Marketing & Communications at Audax Group
9-2014 - 9-2022
Senior Vice President at BackBay Communications
8-2011 - 9-2014
Corporate Communications at Panera Bread / The TJX Companies
7-2001 - 8-2011
Editorial / Reporting at SourceMedia / Thomson Reuters

Education

1997 - 1999
Bachelors from University of New Hampshire
1998 - 1998
Scottish Universities' International Summer School from University of Edinburgh

More Information

Social Presence :

Prographics :

Exp : 24 Location : Holliston, Massachusetts, United States Job Level : Senior Designation : Vice President, Marketing & Communications at Audax Group
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Ken

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Ken take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Ken

Personality Compatibility


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