Ken Way

Trailblazer
DISC Type : DI

Bay Area Regional Advisory Board member at Rochester Institute of Technology

San Francisco Bay Area, United States

Overview

Ken has no verified overview

Personality Overview

Values Relationships

Informal

Achievement-Oriented

They are more likely to be open to unproven but exciting technologies.  If they come to believe in your value proposition, they will be your champion. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Ken has no verified topics they care about

Media Appearances

Ken has no verified media appearances

Work History

8-2025
Bay Area Regional Advisory Board member at Rochester Institute of Technology
8-2024
Executive Vice President and Chief Customer Officer at Arteris
6-2020 - 8-2024
Senior Director, WW Strategic and International Sales at Achronix Semiconductor Corporation
Senior Director, WW Business Development and Sales (*acquired by AMD) at Xilinx
President and Chief Sales Officer at Napatech

Education

Bachelor of Science from Rochester Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Bay Area Regional Advisory Board member at Rochester Institute of Technology
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ken

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ken move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Ken take some risk or not?

  • They can take risks if necessary.

You And Ken

Personality Compatibility


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