Ken Yu in

Ken Yu

Questioner · DISC type c
Head of R&D_existing platforms at BAT
📍 Greater Chicago Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
Head of R&D_existing platforms
Job Level
Mid-senior
Location
Greater Chicago Area, United States
Personality Overview

How Ken shows up

Price-Sensitive
Cautious & Analytical
Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Ken cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2022
Head of R&D_existing platforms
BAT
2-2020
Global R&D Director
Testo SE & Co. KGaA
2019 - 2-2020
IOT Director/Site leader
WAC Lighting- Shenzhen Institute of Technology Research
1-2014 - 2-2019
Senior Manager---R&D and Product Management
HARMAN International
10-2009 - 1-2014
Senior Manager-China Development Center(NPD&NBD)
Radio Systems Corp
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1996 - 1998
Master's degree
The Hong Kong University of Science and Technology
2013 - 2015
Master of Business Administration (MBA)
Huazhong University of Science and Technology
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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