Kendall Gay

Doer
DISC Type : ds

Associate Partner at Beghou

Sarasota, Florida, United States

Overview

Kendall Gay is an Associate Partner at Beghou Consulting with over 31 years of experience in healthcare marketing research. A renowned expert in qualitative methods, he previously founded Kendall Gay Consulting. Colleagues describe him as a creative, focused, and excellent leader. He holds a Professional Researcher Certification and a BA from the University of South Florida.


He is an "Insanely Curious Practitioner of ‘What if? ’ and ‘How can we? ’"

Personality Overview

Fast-paced

Risk-Accepting

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Healthcare Consulting
With over three decades of experience, he provides strategic consulting for the pharmaceutical, biopharma, and medical device sectors.
Qualitative Research
Specializes in designing and deploying advanced qualitative research methodologies to deliver actionable insights for healthcare clients.
Pricing Methodologies
He has discussed applying specific pricing models like van Westendorp, Gabor-Granger, and Conjoint analysis to inform brand strategy.

Media Appearances

Kendall has no verified media appearances

Work History

10-2025
Associate Partner at Beghou
5-2012
VP, Healthcare Insights Team at MarketVision Research, Inc
VP, Healthcare at MarketVision Research, Inc
VP, Healthcare at MarketVision Research, Inc
5-2012
VP / Qualitative Team Leader - Healthcare Insights Team at MarketVision Research

Education

1984 - 1990
BA from University of South Florida
Bachelor of Arts - BA from University of South Florida

More Information

Social Presence :

Prographics :

Exp : 13 Location : Sarasota, Florida, United States Job Level : Senior Designation : Associate Partner at Beghou
URL has been copied!

Insights For Selling To Kendall

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kendall is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kendall

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kendall move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kendall take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kendall

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.