Kendall Goodrich

Galvanizer
DISC Type : Id

Professor of Supply Chain, Marketing and Management at Wright State University

Fairborn, Ohio, United States

Overview

Kendall has no verified overview

Personality Overview

Persuader

Pragmatic

People-Oriented

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They will bat for you if they come to believe in you.

Topics They Care About

Kendall has no verified topics they care about

Media Appearances

Kendall has no verified media appearances

Work History

8-2008
Professor of Supply Chain, Marketing and Management at Wright State University
2-1994 - 11-1995
Manager of Channel Programs at Citrix Systems
VP Marketing at eDiets.com
VP Marketing at BuySafe.com
Director of Marketing and International Distribution at Clarion software

Education

2004 - 2007
Ph.D from Florida Atlantic University
1982 - 1984
MBA from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 19 Location : Fairborn, Ohio, United States Job Level : Senior Designation : Professor of Supply Chain, Marketing and Management at Wright State University
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Insights For Selling To Kendall

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • Invite them for a lunch or a drink/coffee
  • Present testimonials from existing customers about their experience with your product

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t make promises that are hard to keep
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kendall is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kendall

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Kendall move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Kendall take some risk or not?

  • If necessary, they will be ready to take risks.

You And Kendall

Personality Compatibility


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