Kendra Ross

Researcher
DISC Type : Cs

Assistant Vice President, Leader of Annuity Product and Performance Marketing at Brighthouse Financial

Denver Metropolitan Area, United States

Overview

Kendra has no verified overview

Personality Overview

Cost Conscious

Perfectionist

Process Focused

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Kendra has no verified topics they care about

Media Appearances

Kendra has no verified media appearances

Work History

2-2024
Assistant Vice President, Leader of Annuity Product and Performance Marketing at Brighthouse Financial
9-2021 - 2-2024
Director of Enterprise Marketing Strategies at Brighthouse Financial
2-2021 - 9-2021
Director of Media and Thought Leadership at Brighthouse Financial
4-2016 - 3-2017
Marketing Manager at MetLife
6-2014 - 4-2016
Senior Marketing Consultant at MetLife

Education

2003 - 2007
BBA from Ohio University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Denver Metropolitan Area, United States Job Level : Senior Designation : Assistant Vice President, Leader of Annuity Product and Performance Marketing at Brighthouse Financial
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Insights For Selling To Kendra

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Actively address their concerns around change, risk, and acceptance by users
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kendra is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kendra

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Kendra move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kendra take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kendra

Personality Compatibility


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