Alicia Murphy

Inspirer
DISC Type : di

Senior Manager, Customer Strategy & Development at Del Monte Foods, Inc.

Greater Indianapolis, United States

Overview

Alicia is a Senior Manager of Customer Strategy & Development at Del Monte Foods with deep experience in the CPG sector. Her background includes brand marketing and category planning at Newell Brands and sales strategy at Heartland Food Products Group. She is a marketing graduate from Butler Universitys Lacy School of Business.

Outside of her CPG career, Alicia is passionate about community involvement, having dedicated six years to volunteering for the Childrens Museum Guild in Indianapolis, where she helped bring its popular Haunted House to life. She is also a proud supporter of her husbands professional accomplishments.

Interesting fact: She is always eager to learn and try new things, including having her first-ever boba tea after joining Del Monte Foods.

Personality Overview

Fast Adopter

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

CPG Innovation
Her career spans multiple CPG companies, and she expresses excitement for new product expansions like Del Monte's JOYBA.
Customer Strategy
Her current role focuses on customer strategy and development, building on past experience in sales strategy and category planning.
Brand Marketing
She previously led global innovation and communication strategies for iconic brands during her time as a Senior Manager of Brand Marketing at Newell Brands.

Media Appearances

Alicia has no verified media appearances

Work History

4-2024
Senior Manager, Customer Strategy & Development at Del Monte Foods, Inc.
10-2022
Senior Manager, Brand Marketing at Newell Brands
1-2021 - 10-2022
Senior Manager, Category Planning & Strategy at Newell Brands
5-2016 - 1-2021
Channel Marketing Manager at Newell Brands
11-2015 - 5-2016
Sales Strategy Manager at Heartland Food Products Group

Education

2007 - 2011
Marketing from Butler University - Lacy School of Business
2007 - 2011
Bachelors from Butler University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Indianapolis, United States Job Level : Middle Designation : Senior Manager, Customer Strategy & Development at Del Monte Foods, Inc.
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Insights For Selling To Alicia

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alicia is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Alicia

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Alicia move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Alicia take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Alicia

Personality Compatibility


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