Kenneth Ray, CPA

Inquirer
DISC Type : dc

Tax Guy at Pinnacle Consulting CPAs

Springfield, Missouri, United States

Overview

Kenneth Ray is a Certified Public Accountant specializing in tax planning and compliance for small businesses and individuals. A graduate of Missouri State University with both a BS and a Masters, he provides consulting to guide the financial decisions of business owners. He has spoken on the impact of technology and tax reform on the accounting profession.

His commentary suggests a keen interest in the nuances and complexities of tax legislation, such as the Tax Cuts and Jobs Act (TCJA).

He humorously noted the irony of the TCJAs stated goal to simplify the tax code.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Tax Advisory Services
His roles involve consulting with small businesses to guide financial decisions, and he has been interviewed about the importance of advisory services for CPAs.
Tax Code Reform
He has publicly discussed the impacts of the Tax Cuts and Jobs Act (TCJA) and frequently posts about its specific provisions and pitfalls for businesses.
Technology in Accounting
He has spoken about the impact of technology on the tax and accounting profession, indicating an interest in how tech is changing the industry.

Media Appearances

Kenneth has no verified media appearances

Work History

8-2019
Tax Guy at Pinnacle Consulting CPAs
12-2018 - 8-2019
Managing Member at Ray CPA, LLC
12-2017 - 9-2018
Tax Manager at Miller & Associates CPAs and Advisors, LLC
10-2016 - 12-2017
Tax Manager at Duckett Ladd, LLP
5-2015 - 9-2016
Tax Manager at Dye CPAs and Advisors (DCA, PLLC)

Education

2003 - 2004
Masters from Missouri State University
1999 - 2003
BS from Missouri State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Springfield, Missouri, United States Job Level : N/A Designation : Tax Guy at Pinnacle Consulting CPAs
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Insights For Selling To Kenneth

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kenneth is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Kenneth

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Kenneth move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Kenneth take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Kenneth

Personality Compatibility


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