Kenneth Richards

Captain
DISC Type : DS

Camping Outfitter at Bass Pro Shops

Dallas-Fort Worth Metroplex, United States

Overview

Kenneth is a senior AI strategist and product owner with over 10 years of leadership experience at Fortune 500 companies like IBM, FICO, and Citi. He specializes in creating visionary product roadmaps and leading high-performing teams. Colleagues describe him as a talented, strategic, and highly skilled problem-solver.

He has an entrepreneurial background, having founded a tech startup called eSportsCards, which aimed to disrupt the sports memorabilia sector. His past role as a Camping Outfitter for Bass Pro Shops suggests a potential interest in outdoor activities and customer-facing sales.

Unique fact: Kenneth founded a venture-capital-ready startup that created market-disrupting applications for fan engagement in the sports sector.

Personality Overview

Decisive But Calm

Dynamic But Sincere

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI Product Strategy
His focus is on transforming business needs into AI reality and driving value through visionary product roadmaps.
Agile Methodologies
He is a certified Professional Scrum Product Owner and Scrum Master who leverages Agile frameworks to build and guide teams.
Team Mentorship
Recommendations consistently highlight his dedication to guiding individual growth, breaking down complex concepts, and accelerating team effectiveness.

Media Appearances

Kenneth has no verified media appearances

Work History

10-2025
Camping Outfitter at Bass Pro Shops
11-2024
Director of Business Development & Partnerships at C.W. Brat Consulting
6-2022 - 10-2024
Technical Account Manager & Team Lead at Majesco
2-2015 - 12-2023
Founder & Chief Product Officer at eSportsCards, LTD.
4-2019 - 6-2022
Senior DevOps Engineering Team Lead at AAA Texas

Education

Bachelor's degree from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 10 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Camping Outfitter at Bass Pro Shops
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Insights For Selling To Kenneth

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kenneth is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kenneth

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kenneth move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kenneth take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kenneth

Personality Compatibility


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