Kenny Laing

Examiner
DISC Type : sc

Chief Nursing Officer at North Staffordshire Combined Healthcare NHS Trust

United Kingdom

Overview

Kenny Laing is the Chief Nursing Officer and Deputy Chief Executive at North Staffordshire Combined Healthcare NHS Trust, an organization rated Outstanding by the CQC. With over 20 years in healthcare, he is a forward-thinking and creative leader, holding an MBA from Keele University and specializing in mental health nursing and quality improvement.

Outside of his executive duties, Kenny is passionate about fairness, equity, and community recovery. His personal interests include rugby, which is a key part of his professional identity alongside his commitment to fostering hope within the healthcare system.

He was recently elected Vice Chair of the National Mental Health Nurse Directors Forum, a significant national leadership role.

Personality Overview

Late Adopter

Unexpressive

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Mental Health Nursing
A board-level nurse who has spent his career leading innovative mental health services and has published research on nurses' perceptions of the field.
Healthcare Quality & Safety
His roles consistently focus on improving clinical governance, patient safety, and service quality. He recently led a national project on safe staffing in mental health settings.
Workforce Development
Actively creates new routes into the profession by launching nursing degree apprenticeships and partnering with local colleges to support and retain talent.

Media Appearances

Kenny has no verified media appearances

Work History

Chief Nursing Officer at North Staffordshire Combined Healthcare NHS Trust
6-2018 - 10-2019
Deputy Chief Nurse at Midlands Partnership University NHS Foundation Trust
6-2015 - 5-2018
Deputy Director of Nursing at South Staffordshire and Shropshire Healthcare NHS Foundation Trust
5-2014 - 6-2015
Associate Director of Mental Health Nursing at South Staffordshire and Shropshire Healthcare NHS Foundation Trust
11-2012 - 5-2014
Deputy Director of Nursing and Quality at North Staffordshire Combined Healthcare NHS Trust

Education

2009 - 2012
Master of Business Administration (MBA) from Keele University
2016 - 2016
Top Managers Programme from The Kings Fund

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Leadership Designation : Chief Nursing Officer at North Staffordshire Combined Healthcare NHS Trust
URL has been copied!

Insights For Selling To Kenny

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kenny is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Kenny

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kenny move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Kenny take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Kenny

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.