Kenny MacInnes, MBA

Researcher
DISC Type : Cs

Director, Sales - Atlantic at Midland Transport

Dartmouth, Nova Scotia, Canada

Overview

Kenny MacInnes is an experienced Regional Sales Director at Midland Transport, where he has held several progressing roles including Terminal Manager. He holds an Executive MBA from Saint Marys University and is a certified Prosci Change Management Practitioner, underscoring his expertise in leadership and organizational transition within the transportation sector.

He is an active member of his professional community, frequently promoting and participating in events for the Transportation Club of Moncton. Kenny is passionate about fostering industry connections and celebrating milestones within the transportation sector, as seen in his engagement with the clubs anniversary and general meetings.

He has a unique combination of certifications, including Capital Markets and Securities Analyst (CMSA), indicating a broad business acumen beyond sales.

Personality Overview

Perfectionist

ROI Seeker

Soft Communicator

The only way to convince them is by showing them examples and ample proof.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Leadership Development
He actively celebrates and promotes the completion of leadership excellence programs by his team members, showing a commitment to mentorship and growth.
Industry Networking
He is highly engaged with The Transportation Club of Moncton, promoting its events and celebrating its history, highlighting his dedication to community building.
Talent Acquisition
Frequently posts about sales opportunities at his company, encouraging professionals to join the team and showing his direct involvement in recruitment.

Media Appearances

Kenny has no verified media appearances

Work History

12-2022
Director, Sales - Atlantic at Midland Transport
1-2022 - 12-2022
Terminal Manager, Dartmouth at Midland Transport
9-2020 - 1-2022
Linehaul Planning Manager at Midland Transport

Education

Bachelor of Business Administration (BBA) from Acadia University
Executive MBA from Saint Mary's University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Dartmouth, Nova Scotia, Canada Job Level : Mid-senior Designation : Director, Sales - Atlantic at Midland Transport
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Insights For Selling To Kenny

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use a presentation with information before getting into a live product walkthrough
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kenny is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Kenny

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Kenny move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Kenny take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Kenny

Personality Compatibility


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