Keram Nazari

Questioner
DISC Type : c

Chief Executive Officer (CEO) at Applied CAx

Washington DC-Baltimore Area, United States

Overview

Keram Nazari is the CEO of Applied CAx, a Siemens Digital Industries Software Partner focused on driving growth through digital engineering and PLM. With a Masters degree from Polytech Nice-Sophia, France, he leverages three decades of experience from roles at Primer. ai and Appian to serve the defense and manufacturing sectors.

His career is distinguished by a deep focus on solving complex federal acquisition and Department of Defense challenges using cutting-edge AI, low-code automation, and simulation-driven costing solutions.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Defense Technology
His career includes senior roles at Primer. ai, Appian, and Dassault Systèmes, all focused on serving the Department of Defense and other government agencies.
Digital Engineering
As CEO of Applied CAx, his mission is to deliver transformative PLM and MBSE solutions, solving complex challenges for customers in manufacturing and aerospace.
AI & NLP
At Primer. ai, he focused on helping defense organizations leverage cutting-edge AI and natural language processing to make sense of complex data.

Media Appearances

Keram has no verified media appearances

Work History

11-2025
Chief Executive Officer (CEO) at Applied CAx
6-2025
Senior Account Executive - DoD at Primer.ai
3-2022 - 6-2025
Strategic Programs Director, Public Sector at Appian Corporation
6-2021 - 3-2022
Director Of Government Sales at aPriori Technologies
6-2018 - 6-2021
Senior Enterprise Client Executive at Dassault Systèmes

Education

1986 - 1990
Master's degree from Polytech Nice-Sophia, France
1984 - 1986
Bachelor of Science (BS) from University of Toulon, France

More Information

Social Presence :

Prographics :

Exp : 28 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Chief Executive Officer (CEO) at Applied CAx
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Insights For Selling To Keram

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keram is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Keram

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Keram move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Keram take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Keram

Personality Compatibility


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