Kerrie Bailey

Collaborator
DISC Type : si

NED at Holy Moly | B-Corp™

Uppingham, England, United Kingdom

Overview

Kerrie Bailey is a Managing Director at Samworth Brothers, where she also serves on the executive board. She has an extensive career in the UK food industry with previous experience at Greencore and Bakkavor. Kerrie also holds Non-Executive Director positions at Holy Moly | B-Corp™ and plant-based food company Tiba Tempeh.

Her board member roles at innovative, mission-driven food startups like Holy Moly (a B-Corp) and Tiba Tempeh highlight a strong interest in sustainable and plant-based business models.

Personality Overview

Consensus Builder

Example Driven

Fair-minded

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Food Industry Leadership
Serves as Managing Director and an executive board member at Samworth Brothers, one of the UK's leading food producers.
Plant-Based Foods
Holds board positions at Tiba Tempeh and Holy Moly, both companies focused on plant-based products, supporting their growth and distribution.
Sustainable Business
Actively involved as a Non-Executive Director for Holy Moly, a certified B-Corporation committed to social and environmental standards.

Media Appearances

Kerrie has no verified media appearances

Work History

4-2025
NED at Holy Moly | B-Corp™
9-2024
Managing Director at Samworth Brothers
8-2023 - 9-2024
Site Director at Samworth Brothers
1-2020 - 8-2023
Category Commercial Director - Meals at Samworth Brothers
11-2022 - 3-2025
NED at Tiba Tempeh

Education

Kerrie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 8 Location : Uppingham, England, United Kingdom Job Level : Mid-senior Designation : NED at Holy Moly | B-Corp™
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Insights For Selling To Kerrie

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Show genuine interest in solving their problems
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerrie is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Kerrie

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Kerrie move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Kerrie take some risk or not?

  • It is unlikely that they will take many risks.

You And Kerrie

Personality Compatibility


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