Kerry Bauer

Observer
DISC Type : ic

Manager, Global Marketing Procurement at adidas

Rohr, Bavaria, Germany

Overview

Kerry is a creative and procurement professional with over 25 years of experience in multi-media shoot production for global marketing campaigns. Currently a Manager in Global Marketing Procurement at adidas, she is recognized for her expertise in budget management and leading creative teams. Colleagues describe her as brilliant, calm, and talented.

Based in Germany, Kerry is bilingual in English and German. Her background includes continuing education at the School of the Art Institute of Chicago and freelance photo editing for prominent brands like National Geographic and the Oprah Winfrey Network, highlighting a strong passion for photography and the visual arts.

Her personal motto is a quote from Yoda: “Do or do not…there is no try. ”

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Creative Production
Her career spans 25+ years in multi-media shoot production for TV, print, and digital marketing campaigns at companies like adidas and Discovery Communications.
Marketing Procurement
This is central to her current role at adidas, where she manages budgets, negotiates vendor agreements, and oversees production operations for global marketing.
Studio Management
She has direct experience overseeing in-house studio operations and recently posted a job opening for a studio coordinator, indicating a current focus on this area.

Media Appearances

Kerry has no verified media appearances

Work History

9-2021
Manager, Global Marketing Procurement at adidas
10-2018 - 10-2020
Production Operations Manager - Account: adidas AG at OLIVER Agency
10-2015 - 10-2018
Global Brand Management, Creative Shoot & Production at adidas
7-2008 - 9-2012
Photo Producer/ Content Editor at Self Employed
10-2005 - 6-2008
Senior Manager Advertising Photography at Discovery Communications

Education

1990 - 1994
Bachelor of Arts (BA) from University of Dayton
1999 - 2000
continuing education from School of the Art Institute of Chicago

More Information

Social Presence :

Prographics :

Exp : 19 Location : Rohr, Bavaria, Germany Job Level : Middle Designation : Manager, Global Marketing Procurement at adidas
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Insights For Selling To Kerry

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerry is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Kerry

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kerry move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Kerry take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Kerry

Personality Compatibility


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