Kerry Grayburn

Enigma
DISC Type : cid

Head of Growth at iRealty

Sydney, New South Wales, Australia

Overview

Kerry Grayburn is the Head of Growth AU/NZ at iRealty, with over 12 years of experience in property and PropTech across the UK and APAC. She focuses on using AI-driven e-nurturing to help real estate agencies improve client engagement and results. Colleagues describe her as a tenacious, respectful, and high-performing leader.

Outside of work, Kerry has a background in interior design, having previously run her own renovation and design company. She recently committed to a charity boxing match, a challenge she humorously attributes to her ADHD, and has incorporated running into her training regimen for the event.

Interesting fact: Kerry is currently training for a charity boxing match that she spontaneously signed up for.

Personality Overview

Persuasive & Assertive

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

PropTech ROI
Focuses on helping real estate agents achieve better ROI by using smart technology, like AI-driven CRM tools, to mine opportunities from existing contacts.
Client E-Nurturing
Champions turning contacts into clients through smarter, authentic e-marketing. Her work centers on understanding client intent to deliver marketing that people actually engage with.
Interior Design
Previously ran her own successful interior design and renovation business, managing projects from design to completion and receiving high praise for her work.

Media Appearances

Kerry has no verified media appearances

Work History

8-2025
Head of Growth at iRealty
1-2025 - 8-2025
Account Executive at Proptech Labs
4-2018 - 2-2024
Chief Operations Officer at Twenty Two Living
9-2017 - 11-2024
Chief Executive Officer at Kerry Louise Interiors
9-2017 - 4-2018
Head of Sales and Growth at Purple Frog Property Group

Education

2005 - 2010
Education details unavailable from Eaton Bank Academy, Cheshire

More Information

Social Presence :

Prographics :

Exp : 11 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Head of Growth at iRealty
URL has been copied!

Insights For Selling To Kerry

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerry is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kerry

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Kerry move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Kerry take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Kerry

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.