Kerry Lyle

Examiner
DISC Type : sc

Global Marketing Manager - Almac Pharma Services at Almac Group

United Kingdom

Overview

Kerry Lyle is the Global Marketing Manager for Almac Pharma Services, leading the global marketing strategy with over 20 years of industry experience. A SOSTAC® Certified Planner, she specializes in creating effective, multi-channel campaigns aligned with the corporate brand and vision, leveraging her expertise in strategic communications.

Outside of her corporate role, Kerry is actively involved in her community. She has co-chaired a charity committee within Almac Group and engages with local schools, sharing insights on career pathways with students. Her personal posts reflect a strong connection to her family and hometown.

She recently returned to her old junior high school, now attended by her sons, to participate in its Curriculum Pathways Week.

Personality Overview

Overcautious

Tough To Convince

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. Being observant comes to them naturally.

Topics They Care About

Pharma Marketing
As Global Marketing Manager for Almac Pharma Services, she is focused on showcasing the company's value proposition to a global audience in the life sciences sector.
Strategic Planning
Her profile highlights her SOSTAC® certification and skills in strategic planning, budgeting, and forecasting to deliver effective marketing campaigns.
Corporate Growth
She publicly celebrated the company's record year and its significant capital investment program, showing pride in its long-term success and global impact.

Media Appearances

Kerry has no verified media appearances

Work History

1-2022
Global Marketing Manager - Almac Pharma Services at Almac Group
6-2014 - 1-2022
Global PR & Communications Manager at Almac Group
2-2005 - 6-2014
Marketing Executive at Almac Group
2-2001 - 1-2005
Learning & Development Officer at Almac Group
1-1998 - 2-2001
Quality Assurance at Almac Group

Education

Education details unavailable from Queen's University Belfast

More Information

Social Presence :

Prographics :

Exp : 28 Location : United Kingdom Job Level : Middle Designation : Global Marketing Manager - Almac Pharma Services at Almac Group
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Insights For Selling To Kerry

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerry is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kerry

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kerry move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kerry take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kerry

Personality Compatibility


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