Kerry Whitfield

Examiner
DISC Type : cs

Head of HR at Horticultural Trades Association

United Kingdom

Overview

Kerry Whitfield is a strategic HR leader with 25 years of experience in employee relations, recruitment, and change management. As Head of HR at the Horticultural Trades Association, she leads the organizations people strategy. She holds a Masters degree from the University of St Andrews.

At a previous company, she led recruitment campaigns that resulted in the company nearly doubling in size in three years.

Personality Overview

Tough To Convince

Process Oriented

Overcautious

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Leadership Development
She has recently initiated and promoted a Leadership Development Programme and 'Leading Through Change' workshops within her organization.
Employee Recognition
At a previous role, she launched an employee recognition program to build a stronger culture of appreciation and ensure people feel valued.
Talent Acquisition
Frequently posts about new job opportunities at her company and has a background in leading resourcing and talent attraction strategies.

Media Appearances

Kerry has no verified media appearances

Work History

2-2024
Head of HR at Horticultural Trades Association
10-2013 - 2-2024
HR Manager at Shaw Gibbs Ltd
10-2006 - 2-2011
Talent Manager at Getfeedback
11-2005 - 9-2006
UK Reward & Benefits Manager at Cable & Wireless Communications
8-2005 - 11-2005
HR Operations Manager at Energis Telecommunications

Education

1998 - 1999
Education details unavailable from THE CHARTERED INSTITUTE OF PERSONNEL AND DEVELOPMENT
1994 - 1998
Master's degree (Hons) from University of St Andrews

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : Mid-senior Designation : Head of HR at Horticultural Trades Association
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Insights For Selling To Kerry

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerry is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Kerry

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Kerry move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Kerry take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Kerry

Personality Compatibility


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