Kersten Conklin

Energizer
DISC Type : I

Owner, Client Management at The Agency Marketing Group

Charlotte, North Carolina, United States

Overview

Kersten Conklin is the Owner and Marketing Director of The Agency, a full-service marketing and advertising firm in Charlotte, NC. She is a graduate of Western Michigan University with over two decades of experience in new business development, media buying, and leading creative and account teams.

Originally from Michigan, Kersten moved to North Carolina after college. She was a dedicated athlete, playing four years of soccer on a scholarship at Western Michigan University. This background highlights her discipline and competitive spirit outside of her professional marketing career.

Early in her career, she traveled the country in a branded H2 Hummer as part of an experiential marketing team for Verizon Wireless.

Personality Overview

Relationship Oriented

Enthusiastic

Imaginative

They are really good at seeing what the long-term impacts of their decisions could be.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Integrated Marketing
As the owner of a full-service agency, she specializes in combining new media, graphic design, web development, and traditional media buying to create comprehensive client strategies.
Business Development
Her roles consistently involve a direct focus on new business development, creating prospect lists, and driving agency growth through client acquisition.
Team Leadership
She has extensive experience hiring, training, and managing diverse teams that include art directors, web developers, account coordinators, and sales staff.

Media Appearances

Kersten has no verified media appearances

Work History

Owner, Client Management at The Agency Marketing Group
Marketing Director at Turnkey Media
Marketing Director at LeafGuard Services
MBN at Legacy Marketing Partners

Education

1999 - 2004
Bachelor of Science from Western Michigan University
1995 - 1999
Education details unavailable from Churchill High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Charlotte, North Carolina, United States Job Level : Mid-senior Designation : Owner, Client Management at The Agency Marketing Group
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Insights For Selling To Kersten

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kersten is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kersten

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kersten move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kersten take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Kersten

Personality Compatibility


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