Kerstin Robinson

Critic
DISC Type : C

Entrepreneur in Residence & Mentor at Oneday

London, England, United Kingdom

Overview

Kerstin is a CIMA-qualified finance leader who co-founded the beverage brand Nix & Kix, scaling it from concept to a multi-million-pound business. She raised over £4. 5M in funding and now operates as a fractional CFO, angel investor, and mentor for entrepreneurs at Oneday, drawing on her experience in high-growth FMCG environments.

Passionate about sustainability and mission-driven brands, Kerstin led Nix & Kix to become a certified B Corporation. In her spare time, she enjoys getting out into nature to switch off and disconnect. Her work reflects her interest in creating healthier consumer products with a positive impact.

Unique fact: She and her co-founder started making their first drinks in the unused kitchen of a small sandwich shop in Central London.

Personality Overview

Critic

Negotiator

Precise

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

FMCG Brand Scaling
Drove beverage brand Nix & Kix from concept to an international success, selling millions of units and securing listings in major retailers like Tesco, Waitrose, and Nando's.
Startup Fundraising
Has extensive experience leading the full fundraising lifecycle, successfully securing over £4. 5 million for her brand through angel investors and oversubscribed crowdfunding campaigns.
Sustainable Business
Passionate about using business as a force for good, she led her company to achieve B Corp certification, reflecting her commitment to ethical and sustainable practices.

Media Appearances

Kerstin has no verified media appearances

Work History

4-2024
Entrepreneur in Residence & Mentor at Oneday
1-2024
Angel Investor at Ventures Together
10-2014 - 8-2023
Co-Founder / CFO at Nix & Kix
9-2011 - 9-2014
Global Banking - FIG, Banks & Securities, Relationship Management at HSBC
10-2007 - 6-2011
VP/AVP, Fixed Income Valuations at HSBC

Education

2007 - 2009
Master of Science (MSc) from The London School of Economics and Political Science (LSE)
CGMA from CIMA

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : N/A Designation : Entrepreneur in Residence & Mentor at Oneday
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Insights For Selling To Kerstin

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerstin is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Kerstin

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Kerstin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Kerstin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Kerstin

Personality Compatibility


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