Ketaki Borade

Critic
DISC Type : C

Senior Market Research Analyst at Omdia

San Francisco, California, United States

Overview

Ketaki is a Senior Cybersecurity Analyst at Omdia with over nine years of experience in market intelligence and strategic research. She leads infrastructure security research, specializing in SASE, cloud security, and AI-driven security technologies. She holds an M. B. A. from the Maharashtra Institute of Technology and is a Six Sigma Green Belt.

Outside of her analyst work, Ketaki is a passionate and professionally trained classical dancer, with twenty years of performance experience in multiple dance forms. She recently returned to the cybersecurity world after a maternity break, re-engaging with the fast-paced security landscape.

Unique fact: Before focusing on cybersecurity, she authored research on the "Digital Scent Technology Market, " including hardware like e-noses and scent synthesizers.

Personality Overview

Negotiator

Precise

Objective Thinker

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AI in Cybersecurity
Her research focuses on AI's role in security, including GenAI applications and AI-driven threat detection. She frequently posts about AI transforming the security landscape.
Cloud Security
A core area of her expertise and a frequent topic in her analysis and public commentary, including market trends and vendor approaches to solving cloud security problems.
Cybersecurity Market
She leads market intelligence at Omdia, analyzing market concentration, vendor acquisitions, and competitive positioning across the cybersecurity ecosystem.

Media Appearances

Ketaki Borade - Omdia - Informa. Featured in Omdia (Informa)

See Now

Work History

2-2022
Senior Market Research Analyst at Omdia
8-2020 - 3-2022
Analyst at Canalys
6-2017 - 8-2020
Technology Industry Analyst at Canalys
11-2014 - 11-2016
Research Analyst at MarketsandMarkets
5-2014 - 11-2014
Senior Research Associate- Semiconductor & Electronics at MarketsandMarkets

Education

2012 - 2014
M.B.A from Maharashtra Institute of Technology
2007 - 2012
Bachelor of Engineering (B.E.) from Savitribai Phule Pune University

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Middle Designation : Senior Market Research Analyst at Omdia
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Insights For Selling To Ketaki

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ketaki is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ketaki

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ketaki move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ketaki take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ketaki

Personality Compatibility


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