Ketan Tomar

Evaluator
DISC Type : dcs

Assistant Manager- Strategy at Kapture CX

India

Overview

Ketan operates from the Founder’s Office at Kapture CX, specializing in B2B sales and go-to-market strategy to scale revenue for high-growth teams. He holds an MBA from IIT Jodhpur and has expertise in expanding into US and MENA markets.

Outside of his professional life, Ketan has a strong interest in international affairs and public speaking, demonstrated by his experience serving as the Head Chair for both the UNHRC and UNSC councils in Model United Nations conferences.

He has co-authored a study on the growth and status of global management consulting services, with a special focus on the Indian market.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Go-to-Market Strategy
His role focuses on developing and executing GTM strategies to scale revenue for high-growth B2B teams.
Customer Experience
Works for Kapture CX and has posted about using frameworks like the NPS Health & Action Matrix to translate customer feedback into actionable strategies.
B2B SaaS Growth
His background includes enterprise SaaS sales, scaling revenue, and strategic partnerships for business-to-business companies.

Media Appearances

Ketan has no verified media appearances

Work History

10-2024 - 7-2025
Assistant Manager- Strategy at Kapture CX
5-2024 - 9-2024
Senior Operations Associate at Amber
9-2023 - 11-2023
Festival Chief at Varchas
5-2023 - 7-2023
Enterprise Sales Intern at Droom
12-2022 - 12-2022
Social Entrepreneurship Intern at Hamari Pahchan

Education

7-2022 - 5-2024
Master of Business Administration - MBA from School of Management and Entrepreneurship, IIT Jodhpur
7-2018 - 5-2021
Bachelor of Commerce - BCom from Avinash College of Commerce - India

More Information

Social Presence :

Prographics :

Exp : 2 Location : India Job Level : N/A Designation : Assistant Manager- Strategy at Kapture CX
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Insights For Selling To Ketan

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ketan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ketan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ketan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ketan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ketan

Personality Compatibility


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