Keti Goginashvili

Energizer
DISC Type : I

Design Lead at Pave Bank

Tbilisi, Georgia

Overview

Keti is a Design Lead at Pave Bank, focusing on building the worlds first programmable bank. Her expertise lies in product design strategy, having held senior roles at Toptal and TBC Bank where she enhanced user experiences and established robust design systems. She studied Media Art at Tbilisi State Academy of Arts.

Drawing from her background in media art, Keti appears passionate about the intersection of creative design and technology. Her career path through multiple fintech companies suggests a strong interest in leveraging design to solve complex financial challenges for users and businesses.

She is part of the team building the worlds first programmable bank.

Personality Overview

Imaginative

Full Of Energy

Believer

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Programmable Banking
As the Design Lead at Pave Bank, her primary professional focus is on building the world's first programmable bank.
Product Design Strategy
Previously held the role of Lead Product Design Strategist at Toptal, where she streamlined user experience and established design systems.
User-Centric Design
Her experience highlights conducting user tests, identifying user pain points, and creating user-friendly products at multiple companies like Toptal and TBC Bank.

Media Appearances

Keti has no verified media appearances

Work History

9-2023
Design Lead at Pave Bank
6-2022 - 11-2022
Senior Product Designer at Beatmatch (Techstars '22)
5-2022
Senior Product Designer at Toptal
5-2021 - 11-2022
Product Designer at Flow Money Automation
7-2020 - 9-2021
User Experience Designer at TBC Bank

Education

2012 - 2015
Media art from Tbilisi state academy of art

More Information

Social Presence :

Prographics :

Exp : 8 Location : Tbilisi, Georgia Job Level : Middle Designation : Design Lead at Pave Bank
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Insights For Selling To Keti

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keti is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Keti

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Keti move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Keti take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Keti

Personality Compatibility


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