Kevin Bracken

Evaluator
DISC Type : scd

VP, Strategic Partnerships at Wondr Health

Philadelphia, Pennsylvania, United States

Overview

Kevin is a VP of Strategic Partnerships at Wondr Health with over 20 years of experience driving innovation in healthcare for startups and Fortune 1000 companies. He specializes in strategy, business development, and sales. Colleagues describe him as a strategic, creative, and agile thinker who excels at applying technology to business needs.

While his public profile is focused on his professional life, his career path indicates a deep passion for improving healthcare outcomes through technology. He attended the University of Richmond for his bachelors degree.

He has consistently focused on bridging the gap between physical and mental health to support value-based care models.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Healthcare Innovation
His entire career, from Aetna to Wondr Health, has focused on applying new approaches and technology to improve healthcare outcomes and manage costs.
Behavioral Health Tech
He held leadership roles at NeuroFlow and Ontrak, companies specifically focused on integrating technology-based behavioral health solutions into all care settings.
Value-Based Care
He actively attends conferences and promotes solutions that bridge physical and mental health to achieve success in value-based care models.

Media Appearances

Wondr Advanced – PDF featuring Kevin Bracken, VP Strategic Partnerships, Wondr Health. Featured in Collective Health

See Now

Work History

3-2024
VP, Strategic Partnerships at Wondr Health
8-2021 - 2-2024
VP, Sales at NeuroFlow
5-2019 - 8-2021
VP, Strategic Accounts at Ontrak, Inc
2006 - 4-2019
Senior Director, Strategic Accounts at WebMD
4-2001 - 7-2006
Account Executive / Product Consultant at Aetna

Education

12-1994 - 5-1998
BS from University of Richmond

More Information

Social Presence :

Prographics :

Exp : 26 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : VP, Strategic Partnerships at Wondr Health
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kevin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kevin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kevin

Personality Compatibility


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