Kevin Crute

Trailblazer
DISC Type : ID

Managing Director at Flexmort

Gloucester, England, United Kingdom

Overview

Kevin Crute is the Managing Director at Flexmort, a company known for its compassionate bereavement care solutions like the CuddleCot. His career in the funeral profession was personally inspired by the loss of his mother, driving him to raise standards of service. People who work with him describe him as an approachable, authentic, and outstanding leader.

Outside of his executive role, Kevin has shown a keen interest in organizations focused on childrens health. His social media activity also suggests a personal focus on resilience and mental well-being, highlighting the importance of support and self-reflection during challenging times.

Kevin previously led a company that manufactured eco-friendly coffins, which produce up to 87% less greenhouse gas emissions during cremation.

Personality Overview

Values Relationships

Assertive

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  They do not mind taking risks and can make hard decisions, if necessary. They respond better to a combination of speed and relationship.

Topics They Care About

Bereavement Care
As Managing Director of Flexmort, he is dedicated to advancing expert, compassionate care for bereaved families worldwide through products like the CuddleCot.
Compassionate Leadership
Described in recommendations as having genuine compassion for his team, he focuses on mentorship and investing in his employees' growth and skills.
Sustainable Practices
As the former CEO of LifeArt, he was responsible for the nationwide adoption of coffins that significantly reduce greenhouse gas emissions.

Media Appearances

Kevin has no verified media appearances

Work History

11-2021
Managing Director at Flexmort
11-2021 - 2-2023
General Manager at Flexmort
6-2021 - 11-2021
Business Owner at KGC Consultants
1-2020 - 6-2021
Chief Executive Officer at LifeArt
7-2015 - 7-2019
Head of Funeral at Central England Co-operative

Education

1982 - 1984
Business Studies from Mid Cheshire College
1979 - 1982
Education details unavailable from Tarporley County High School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Gloucester, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Flexmort
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kevin

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Kevin take some risk or not?

  • They can take risks if necessary.

You And Kevin

Personality Compatibility


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