Nick Friend

Examiner
DISC Type : sc

Co-Founder at GB Recruiters

Wokingham, England, United Kingdom

Overview

Nick Friend is the Co-Founder of GB Recruiters and Managing Partner at George Blake, specializing in IT and Engineering talent. A graduate of Nottingham Trent University, he leverages his prior experience as a developer to connect candidates with opportunities. Colleagues and candidates describe him as professional, friendly, and helpful.

Outside of his professional life, Nick identifies as a part-time tennis player and a dad. These personal interests are a key part of his public identity, showcasing a balance between his entrepreneurial drive and family life.

Unique fact: Nick sets himself apart by proactively sourcing talent through unconventional channels, such as finding developers based on their work on GitHub.

Personality Overview

Late Adopter

Status Quo Seeker

Unexpressive

They do not like taking risks at all and go for proven options in the end.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

UK Recruitment Market
Frequently posts analysis and commentary on UK job market trends, including vacancy statistics, candidate behavior, and the overall economic landscape for recruitment.
Recruiter Evolution
He reflects on how the role of a recruiter has shifted from being about speed to building trust, now encompassing career coaching and market analysis.
Tech & Engineering Talent
His career is dedicated to recruiting for specialized IT and Engineering roles, with expertise in a wide array of programming languages and technologies like AI and DevOps.

Media Appearances

Nick has no verified media appearances

Work History

3-2025
Co-Founder at GB Recruiters
6-2016
Managing Partner at George Blake
9-2012 - 6-2016
Principal Consultant at Leveson Gower
10-2010 - 9-2012
Principal Open Source Specialist at Explore Group
7-2006 - 7-2007
Monochrome Marketing Executive at Xerox Corporation

Education

2004 - 2008
Joint BA Hons from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Wokingham, England, United Kingdom Job Level : Leadership Designation : Co-Founder at GB Recruiters
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Nick

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Nick take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Nick

Personality Compatibility


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