Becca Smith
Inspirer · DISC type idBecca Smith is the VP of Marketing at Purple | B Corp™, with over 15 years of experience driving revenue through data-led marketing in the tech sector. Colleagues describe her as a strategic, creative, and hardworking leader who excels at building teams and high-impact, multi-channel campaigns. She attended Wilmington Grammar School for Girls.
She once publicly shared a job opening for her old role to help her former team at Natterbox find the right candidate.
Read the full overview →How Becca shows up
They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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