Becca Smith

Inspirer
DISC Type : id

VP of Marketing at Purple | B Corp™

Larkfield, England, United Kingdom

Overview

Becca Smith is the VP of Marketing at Purple | B Corp™, with over 15 years of experience driving revenue through data-led marketing in the tech sector. Colleagues describe her as a strategic, creative, and hardworking leader who excels at building teams and high-impact, multi-channel campaigns. She attended Wilmington Grammar School for Girls.

She once publicly shared a job opening for her old role to help her former team at Natterbox find the right candidate.

Personality Overview

Fast Adopter

Decisive

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Data-Led Marketing
Her professional focus is on using data to create impactful marketing with measurable goals and a clear return on investment.
Team Leadership & Mentorship
Recommendations repeatedly praise her as an incredible manager with an exceptional ability to nurture her team's strengths and support their professional growth.
B2B Demand Generation
Her career is centered on demand generation for B2B SaaS companies, building sophisticated campaigns to drive growth.

Media Appearances

Becca has no verified media appearances

Work History

5-2025
VP of Marketing at Purple | B Corp™
12-2024 - 5-2025
VP of Demand Gen at Purple | B Corp™
10-2023 - 12-2024
Global Demand Generation Manager at Natterbox
8-2022 - 10-2023
Digital Marketing Manager at Opia
3-2022 - 8-2022
Group Digital Marketing & Communications Manager at Bathroom Brands Group

Education

2005 - 2011
High School from Wilmington Grammar School for Girls
Business from NVQ

More Information

Social Presence :

Prographics :

Exp : 7 Location : Larkfield, England, United Kingdom Job Level : Senior Designation : VP of Marketing at Purple | B Corp™
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Insights For Selling To Becca

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Becca is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Becca

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Becca move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Becca take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Becca

Personality Compatibility


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