Kevin Lee

Pioneer
DISC Type : Dis

EVP, Global Head of Product and AI Strategy at Samsung Electronics

United States

Overview

Kevin is the EVP and Global Head of Products and AI Strategy at Samsung Electronics, overseeing a $25B+ business. A Carnegie Mellon graduate, he is a recognized innovator driving AI strategy and go-to-market for consumer products. Colleagues describe him as a passionate, innovative, and inspiring leader.

Outside of his executive role, Kevin is an avid runner, recently completing the 2025 Honolulu Marathon. He often shares insights on leadership, emphasizing the importance of emotional connection and the cumulative impact of small, daily decisions for career growth, reflecting a thoughtful approach to personal and professional development.

He has been recognized as one of the Top 10 Global Chief Digital Officers in 2024.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

AI in Entertainment
He is currently driving Samsung's vision for an "Entertainment Companion, " integrating AI across all products and services to create new companion experiences for consumers.
Leadership Philosophy
He frequently posts about leadership, believing that amidst rapid technological change, the ability to connect on a deep, emotional level is the most important constant.
Human-Centered Design
Praised for driving Visa's embrace of human-centered design in a previous role, a philosophy he continues by focusing on creating meaningful consumer experiences at Samsung.

Media Appearances

Kevin Lee, EVP and Head of Customer Experience Team at Samsung Electronics. Featured in Getty Images

See Now

Work History

11-2024
EVP, Global Head of Product and AI Strategy at Samsung Electronics
8-2022
Advisory Board at Maker Healthcare Inc.
1-2020
Advisory Board at UXTesting, Inc.
9-2021 - 11-2024
Chief Digital Officer at BT
6-2019 - 6-2024
Advisory Board at Fyllan

Education

Master’s Degree from Carnegie Mellon University
B.S. from Mercer University

More Information

Social Presence :

Prographics :

Exp : 23 Location : United States Job Level : Leadership Designation : EVP, Global Head of Product and AI Strategy at Samsung Electronics
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kevin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are generally fast movers and can take quick decisions
  • Can Kevin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kevin

Personality Compatibility


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