Kevin Maney

Pioneer
DISC Type : isd

Member of the Board of Advisors at Qonstrue

New York, New York, United States

Overview

Kevin Maney is a founding partner at Category Design Advisors and the bestselling co-author of "Play Bigger. " An expert in category design, he advises leadership teams on strategic thinking. A long-time journalist and Rutgers University graduate, his work is often described as insightful and fun.

Drawing from his career as a journalist, Kevins interests include storytelling and historical events, particularly his time covering the Soviet Unions collapse. This experience became the foundation for his historical fiction novel, blending his reporting background with creative writing.

His novel, "Red Bottom Line, " is based on his own experiences as a journalist reporting from Moscow during the fall of the Soviet Union in 1991.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Category Design
He co-authored the book "Play Bigger" which defined the discipline and founded a company to help hundreds of businesses implement its principles.
Responsible Innovation
A core theme of his recent book, "The Transformation Principles, " focusing on building companies that have a long-term positive impact on society.
Business Storytelling
As a veteran journalist, commentator, and author of both non-fiction and a novel, he is deeply invested in how companies craft and communicate compelling narratives.

Media Appearances

Kevin has no verified media appearances

Work History

8-2024
Member of the Board of Advisors at Qonstrue
1-2017
Founding Partner at Category Design Advisors
2-2009
Author, Commentator, Storytelling Advisor at Yak Publishing
6-2021 - 6-2022
Board of Advisors at Zedsen
10-2013 - 2-2018
Contributing Writer at Newsweek

Education

9-1978 - 5-1982
BA from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : N/A Designation : Member of the Board of Advisors at Qonstrue
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kevin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are generally fast movers and can take quick decisions
  • Can Kevin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kevin

Personality Compatibility


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