Kevin Orth in

Kevin Orth

Go-getter · DISC type d
Vice President Sales at Cree Lighting
📍 Racine, Wisconsin, United States

Kevin Orth is the Vice President of Sales at Cree Lighting, leveraging extensive experience in the lighting and water solutions industries. A leader in sales and customer experience, he has a history of driving revenue and market expansion. He holds a BA from the University of Wisconsin-Madison and an Executive MBA.

Outside of his corporate role, Kevin is deeply involved in his community. He has served as Vice Chairman on an endowment and investment committee for over seven years and has previously held board positions with the local YMCA and his parish council, demonstrating a strong commitment to service.

Unique fact: He has dedicated many years to community leadership, including significant roles in financial oversight for non-profit and parish endowments.

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Experience
3 Years
Current Role
Vice President Sales
Job Level
Senior
Location
Racine, Wisconsin, United States
Personality Overview

How Kevin shows up

Challenger
Vision Oriented
Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople. They care equally about the product and its potential impact.

Priorities

Topics Kevin cares about

Sales Leadership
He has a long track record of leading sales teams and programs that successfully grow top-line sales and profitability in the lighting industry.
Lighting Technology
Actively promotes the latest innovations in lighting, such as new solutions for visual comfort and illumination control, as part of his role at Cree Lighting.
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Career

Work history

1-2024
Vice President Sales
Cree Lighting
12-2022 - 1-2024
Senior Director Customer Experience
Zurn Elkay Water Solutions
12-2022
Vice President Customer Experience
Cree Lighting
Vice President Sales
Cree
Vice President of Sales
Ruud Lighting/BetaLED
In the press

Media appearances

Kevin Orth, VP of Sales With Us 28 years. Featured in Cree Lighting – Insights
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Kevin Orth — Vice President Sales at Cree. Featured in Comparably
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Education
1989 - 1992
BA
University of Wisconsin-Madison
2006 - 2008
Executive MBA 2008
Lubar College of Business
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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