Kevin Peters
Login to view DISC.Kevin Peters is a seasoned business owner in the sports nutrition and healthcare sector, currently leading Physique Management Co Ltd. He previously played an instrumental role as Operations Director at Maximuscle, scaling the business from a small startup to a £40m enterprise and leading it through multiple sales. He holds a Bachelor of Science from Nottingham Trent University.
Kevin maintains a strong connection to the sports world, demonstrated by his interest in the International Olympic Committee. His current work with Physique Management involves extensive partnerships with elite sports teams, including national netball and football clubs, reflecting a deep commitment to athlete welfare and performance at all levels of sport.
He was pivotal in growing Maximuscle from a front room operation to a £40m company with a £9m EBITDA, successfully selling it to PE and trade buyers.
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