Kevin Peters

Enthusiast
DISC Type : i

Business Owner at Physique Management Co Ltd

Seer Green, England, United Kingdom

Overview

Kevin Peters is a seasoned business owner in the sports nutrition and healthcare sector, currently leading Physique Management Co Ltd. He previously played an instrumental role as Operations Director at Maximuscle, scaling the business from a small startup to a £40m enterprise and leading it through multiple sales. He holds a Bachelor of Science from Nottingham Trent University.

Kevin maintains a strong connection to the sports world, demonstrated by his interest in the International Olympic Committee. His current work with Physique Management involves extensive partnerships with elite sports teams, including national netball and football clubs, reflecting a deep commitment to athlete welfare and performance at all levels of sport.

He was pivotal in growing Maximuscle from a front room operation to a £40m company with a £9m EBITDA, successfully selling it to PE and trade buyers.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Scaling Businesses
He was a key figure in taking Maximuscle from a direct-mail startup to a £40m turnover, multi-channel organization, showcasing expertise in substantial business growth.
Private Equity Ventures
Possesses extensive experience in securing Private Equity funding, managing investor relations, and navigating business sales, as demonstrated through his journey with Maximuscle.
Sports Healthcare
His current company, Physique Management, is an official supplier to numerous elite sports teams, focusing on physiotherapy, rehab, and player welfare products.

Media Appearances

Kevin has no verified media appearances

Work History

10-2013
Business Owner at Physique Management Co Ltd
2-2014 - 2-2015
Director at Grenade®
9-2013
Independent Advisor at Consultant
6-1996 - 1-2010
Operations Director at Maximuscle Ltd/ Maxinutrition Ltd

Education

1989 - 1993
Bachelor of Science (BSc) from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Seer Green, England, United Kingdom Job Level : N/A Designation : Business Owner at Physique Management Co Ltd
URL has been copied!

Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Kevin

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Kevin take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Kevin

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.