Kevin Peterson in

Kevin Peterson

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Client Business Lead at TCA.tv
📍 New York City Metropolitan Area, United States

Kevin Peterson is a Client Business Lead at TCA. tv with over 20 years of experience in the media landscape. He is an expert in integrated media planning, customer acquisition, and digital sponsorships, having steered strategies for major clients like FanDuel and DraftKings. He holds a bachelors degree from York College of Pennsylvania.

Outside of his professional life, Kevins primary interest is boating, which he lists as his main obsession. He also follows major consumer brands, holding a particular interest in companies like General Motors and Nike, suggesting a passion for classic American manufacturing and sports apparel.

Unique Fact: Kevin has deep, specialized experience in the high-growth sports betting industry, having led accounts for both DraftKings and FanDuel.

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Experience
8 Years
Current Role
Client Business Lead
Job Level
Middle
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kevin cares about

Holistic Media Strategy
His experience focuses on building plans that marry traditional, non-traditional, and experiential strategies for both national and local accounts.
Sports & Media
He has significant experience leading media accounts and strategy for major sports betting brands, including both FanDuel and DraftKings.
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Career

Work history

10-2025
Client Business Lead
TCA.tv
1-2025 - 9-2025
Vice President of Business Development
Involved Media USA
4-2021 - 3-2024
Senior Vice President, Managing Director
Horizon Next
1-2020 - 4-2021
Group Account Director
Resolution Agency
5-2016 - 1-2020
Sr. Brand Director
Hearts & Science
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2001 - 2005
Bachelor's degree
York College of Pennsylvania
9-1997 - 6-2001
Education details unavailable
North Shore Senior High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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