Kevin Peterson

Collaborator
DISC Type : si

Client Business Lead at TCA.tv

New York City Metropolitan Area, United States

Overview

Kevin Peterson is a Client Business Lead at TCA. tv with over 20 years of experience in the media landscape. He is an expert in integrated media planning, customer acquisition, and digital sponsorships, having steered strategies for major clients like FanDuel and DraftKings. He holds a bachelors degree from York College of Pennsylvania.

Outside of his professional life, Kevins primary interest is boating, which he lists as his main obsession. He also follows major consumer brands, holding a particular interest in companies like General Motors and Nike, suggesting a passion for classic American manufacturing and sports apparel.

Unique Fact: Kevin has deep, specialized experience in the high-growth sports betting industry, having led accounts for both DraftKings and FanDuel.

Personality Overview

Appreciative

Fair-minded

Consensus Builder

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Holistic Media Strategy
His experience focuses on building plans that marry traditional, non-traditional, and experiential strategies for both national and local accounts.
Sports & Media
He has significant experience leading media accounts and strategy for major sports betting brands, including both FanDuel and DraftKings.
Television Measurement
He has publicly shared insights on television viewership methodology, such as Nielsen's approach to calculating record-breaking Super Bowl numbers.

Media Appearances

Kevin has no verified media appearances

Work History

10-2025
Client Business Lead at TCA.tv
1-2025 - 9-2025
Vice President of Business Development at Involved Media USA
4-2021 - 3-2024
Senior Vice President, Managing Director at Horizon Next
1-2020 - 4-2021
Group Account Director at Resolution Agency
5-2016 - 1-2020
Sr. Brand Director at Hearts & Science

Education

8-2001 - 2005
Bachelor's degree from York College of Pennsylvania
9-1997 - 6-2001
Education details unavailable from North Shore Senior High School

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Client Business Lead at TCA.tv
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Be visibly appreciative of their actions during your interactions
  • Show genuine interest in solving their problems

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Kevin

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Kevin take some risk or not?

  • They probably won’t put a lot at risk.

You And Kevin

Personality Compatibility


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