Kevin Reyes

Observer
DISC Type : ic

Vice President, Digital Trade & Marketing at Southern Glazer's Wine & Spirits

Miami, Florida, United States

Overview

Kevin Reyes is a VP of Digital Products & Customer Experience at Southern Glazers, focusing on enterprise-scale platforms. His expertise, honed at Citi, lies in personalization, user journeys, and monetization. He holds a B. S. from Cornell and an MBA from NYU Stern School of Business.

He is passionate about leveraging technology to optimize business processes and is actively building a team focused on digital product strategy. Kevin is looking for individuals who want to define roadmaps for products layered with AI and machine learning.

He is currently leading the development of digital planning and optimization products for North Americas largest distributor of beverage alcohol.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

AI/ML in Sales
He is building a digital product using AI/ML to radically optimize sales and planning for his company, a leader in its industry.
Digital Product Strategy
His role involves defining the strategy and roadmap for a portfolio of digital products focused on planning, prioritization, and optimization.
Enterprise Platforms
His career has focused on building enterprise-scale, consumer-grade products and platforms that unlock measurable value across various business functions.

Media Appearances

Kevin has no verified media appearances

Work History

4-2024
Vice President, Digital Trade & Marketing at Southern Glazer's Wine & Spirits
7-2022 - 4-2024
Senior Director, Office of Strategic Management at Southern Glazer's Wine & Spirits
8-2019 - 7-2022
Director, Office of Strategic Management at Southern Glazer's Wine & Spirits
5-2018 - 7-2019
Senior Vice President, Head of Digital Personalization & Strategy at Citi
2-2016 - 4-2018
Vice President, Customer & Digital Experience at Citi

Education

Bachelor of Science (B.S.) from Cornell University
Master of Business Administration (MBA) from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : Miami, Florida, United States Job Level : Senior Designation : Vice President, Digital Trade & Marketing at Southern Glazer's Wine & Spirits
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Kevin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They like to analyze well and then make their decisions.
  • Can Kevin take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Kevin

Personality Compatibility


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