Kevin Reyes in

Kevin Reyes

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Vice President, Digital Trade & Marketing at Southern Glazer's Wine & Spirits
📍 Miami, Florida, United States

Kevin Reyes is a VP of Digital Products & Customer Experience at Southern Glazers, focusing on enterprise-scale platforms. His expertise, honed at Citi, lies in personalization, user journeys, and monetization. He holds a B. S. from Cornell and an MBA from NYU Stern School of Business.

He is passionate about leveraging technology to optimize business processes and is actively building a team focused on digital product strategy. Kevin is looking for individuals who want to define roadmaps for products layered with AI and machine learning.

He is currently leading the development of digital planning and optimization products for North Americas largest distributor of beverage alcohol.

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Experience
16 Years
Current Role
Vice President, Digital Trade & Marketing
Job Level
Senior
Location
Miami, Florida, United States
Personality Overview

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Priorities

Topics Kevin cares about

AI/ML in Sales
He is building a digital product using AI/ML to radically optimize sales and planning for his company, a leader in its industry.
Digital Product Strategy
His role involves defining the strategy and roadmap for a portfolio of digital products focused on planning, prioritization, and optimization.
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Career

Work history

4-2024
Vice President, Digital Trade & Marketing
Southern Glazer's Wine & Spirits
7-2022 - 4-2024
Senior Director, Office of Strategic Management
Southern Glazer's Wine & Spirits
8-2019 - 7-2022
Director, Office of Strategic Management
Southern Glazer's Wine & Spirits
5-2018 - 7-2019
Senior Vice President, Head of Digital Personalization & Strategy
Citi
2-2016 - 4-2018
Vice President, Customer & Digital Experience
Citi
In the press

Media appearances

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Education
Bachelor of Science (B.S.)
Cornell University
Master of Business Administration (MBA)
NYU Stern School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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