Kevin Rorick

Questioner
DISC Type : c

Design Director, Wellness at Haleon

New York City Metropolitan Area, United States

Overview

Kevin Rorick is a senior creative leader and the Design Director for Wellness at Haleon, with a background managing design for global brands like Mondelēz International and Kimberly-Clark. Educated at Pratt Institute, he also serves on the Design Advisory Committee for the Pennsylvania College of Technology. Colleagues praise his strategic mindset and design skills.

He has published articles exploring topics such as the evolution of the virtual workplace and the strategic principles behind competitive branding, reflecting a deep interest in the intersection of design, business, and technology.

During his time at Pratt Institute, he was part of the leadership team for CATALYST, a strategic design review magazine.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Global Brand Design
Has a proven track record of developing design and communication systems for major global brands including Mondelēz International and Kimberly-Clark.
Wellness Design
Currently leads design for the wellness portfolio at Haleon and shares posts about designing the future of wellness.
Strategic Design
Was on the leadership team for the CATALYST Strategic Design Review at Pratt Institute, focusing on the intersection of design, business, and innovation.

Media Appearances

Kevin has no verified media appearances

Work History

5-2024
Design Director, Wellness at Haleon
5-2021 - 4-2024
Global Head of Design at Mondelēz International
7-2018 - 5-2021
Global Design Director - Adult and Feminine Care at Kimberly-Clark
4-2017 - 6-2018
Team Leader - Adult and Feminine Care Brand Design at Kimberly-Clark
5-2016 - 4-2017
Global Senior Design Manager - Adult Care at Kimberly-Clark

Education

MPS from Pratt Institute
BS from Southern Connecticut State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Design Director, Wellness at Haleon
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kevin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kevin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kevin

Personality Compatibility


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