Kevin Stocker

Collaborator
DISC Type : is

Sr. Marketing Research Manager at Microsoft

Kirkland, Washington, United States

Overview

Kevin Stocker is a Senior Marketing Research Manager at Microsoft with over 12 years of experience focusing on advertising effectiveness and customer insights. An alumnus of Washington State University, he specializes in designing research and crafting data-driven narratives that inform creative development and drive business metrics for executive audiences.

His early career in public relations and B2B sales for the Spokane Indians Baseball Club indicates a foundational experience in client relations and sports business before he transitioned into corporate market research. This background highlights his ability to build trusted relationships across different industries.

He is pioneering the use of AI for "Qual-at-MASSIVE-scale, " enabling thousands of qualitative interviews globally in just a week to reshape creative testing.

Personality Overview

Fair-minded

Appreciative

Consensus Builder

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

AI in Research
He is a public speaker on leveraging AI to conduct qualitative research at an unprecedented scale, transforming how Microsoft evaluates advertising creative and gathers insights.
Ad Campaign Effectiveness
His work involves deep analysis of advertising campaigns, and he has co-authored case studies on using advanced analytics to measure and prove campaign impact.
Data-driven Storytelling
A core focus of his role is translating complex research data into compelling narratives that inspire action and inform brand strategy for leadership.

Media Appearances

Kevin has no verified media appearances

Work History

2-2013
Sr. Marketing Research Manager at Microsoft
6-2007 - 2-2013
Analyst to Senior Project Manager at Ipsos North America
9-2006 - 6-2007
Business Development Manager at Office Depot
5-2005 - 9-2006
Public Relations and Account Executive at Spokane Indians Baseball Club

Education

2003 - 2005
Bachelor of Arts from Washington State University
2001 - 2003
Marketing from University of Arizona

More Information

Social Presence :

Prographics :

Exp : 20 Location : Kirkland, Washington, United States Job Level : Middle Designation : Sr. Marketing Research Manager at Microsoft
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Kevin

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Kevin take some risk or not?

  • It is unlikely that they will take many risks.

You And Kevin

Personality Compatibility


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