Kevin Stocker in

Kevin Stocker

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Sr. Marketing Research Manager at Microsoft
📍 Kirkland, Washington, United States

Kevin Stocker is a Senior Marketing Research Manager at Microsoft with over 12 years of experience focusing on advertising effectiveness and customer insights. An alumnus of Washington State University, he specializes in designing research and crafting data-driven narratives that inform creative development and drive business metrics for executive audiences.

His early career in public relations and B2B sales for the Spokane Indians Baseball Club indicates a foundational experience in client relations and sports business before he transitioned into corporate market research. This background highlights his ability to build trusted relationships across different industries.

He is pioneering the use of AI for "Qual-at-MASSIVE-scale, " enabling thousands of qualitative interviews globally in just a week to reshape creative testing.

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Experience
20 Years
Current Role
Sr. Marketing Research Manager
Job Level
Middle
Location
Kirkland, Washington, United States
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Priorities

Topics Kevin cares about

AI in Research
He is a public speaker on leveraging AI to conduct qualitative research at an unprecedented scale, transforming how Microsoft evaluates advertising creative and gathers insights.
Ad Campaign Effectiveness
His work involves deep analysis of advertising campaigns, and he has co-authored case studies on using advanced analytics to measure and prove campaign impact.
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Career

Work history

2-2013
Sr. Marketing Research Manager
Microsoft
6-2007 - 2-2013
Analyst to Senior Project Manager
Ipsos North America
9-2006 - 6-2007
Business Development Manager
Office Depot
5-2005 - 9-2006
Public Relations and Account Executive
Spokane Indians Baseball Club
In the press

Media appearances

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Education
2003 - 2005
Bachelor of Arts
Washington State University
2001 - 2003
Marketing
University of Arizona
Social presence
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Behavioral profile

DISC profile (public)

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