Kevin Tan

Critic
DISC Type : C

Founder & CEO at Snackpass

San Francisco, California, United States

Overview

Kevin Tan is the co-founder and CEO of Snackpass, a social commerce platform for restaurants backed by Andreessen Horowitz and Y Combinator. A Forbes 30 Under 30 honoree, he founded the company while studying Physics at Yale University, scaling it rapidly on college campuses.

Outside of his entrepreneurial work, Kevin is an accomplished musician, playing piano and double bass, and also creates hip hop beats. He has a long-standing interest in food, having worked as a chef in the student kitchen during his time at Yale.

Unique fact: The social gifting feature in Snackpass was inspired by his own attempt to impress a crush by sending her a smoothie.

Personality Overview

Objective Thinker

ROI Driven

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Restaurant Tech
He is focused on helping local restaurants modernize operations and thrive in the digital world through mobile ordering and self-serve kiosks.
Social Commerce
A core tenet of Snackpass is its social component, creating a Venmo-like feed for food with features like gifting to drive viral growth.
Startup Growth
He successfully grew Snackpass from a campus project to a venture-backed company by focusing on product-market fit and solving tangible user problems.

Media Appearances

Kevin has no verified media appearances

Work History

3-2017
Founder & CEO at Snackpass
5-2016 - 8-2016
Coding Mentor at Yale School of Management
6-2015 - 8-2015
Researcher at Yale Department of Physics

Education

2018 - 2018
Education details unavailable from Y Combinator
2012 - 2016
Physics from Yale University

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco, California, United States Job Level : Leadership Designation : Founder & CEO at Snackpass
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Kevin

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kevin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kevin

Personality Compatibility


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